) focusing on their Internet branding strategies, the impact of management actions and how those actions contribute to e … working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …-commerce adoption. Internet-related partnering opportunities with large firms remain a concern for smaller firms. It reveals that …

delivery providers: time starved consumers and consumers with Internet affinity. A structural equation modeling analysis was … formats.Originality/value - The paper argues for a different viewpoint for researchers investigating the topic of Internet …

Internet marketing - a powerful goods and / or the delivery of products to target audiences. Internet - the place … evaluation, choice of instruments, etc. Internet marketing and marketing - it's a never-ending process that requires constant …-media products, advertising campaigns, and so forth. Internet marketing and marketing is a very important part of the overall …

purchasing on the Internet and recommending the e-retail websites to others.This thesis also explains in the previous chapters … increase profitability. While the Internet certainly poses new challenges for e-retailers, and offers them invaluable new tools … big question is: how does Internet technology assist e-retail businesses to create loyal e-customers? …

. It furthermore illustrates how the Internet is being utilised and establishes the motivations behind Web presence or its … view of marketing. In particular the use of the Internet is deemed to be a less required facet in the application of the … expertise. However, the literature suggests that the Internet can increase the opportunity for differentiation within the …

sustainability, which could prove a valuable lesson for many small e-retailers – potentially providing a framework for internet …

B2B e-marketplaces leverage the internet?s capabilities to efficiently connect buyers and sellers, resulting in lower …