issues. There has been made in summary „The theoretical value of the brand-building model for the buyer“. In the second part … of the work it has been done the JSC „Eternit Baltic“ brand value enhancing solutions studio. According to it and a …“ buyers estimate the brand value of 1, i.e. it perceived benefits of their costs. It has been identified that the JSC „Baltic …

Research object – How to strengthen a comany‘s brand image?Research aim – To create a model for strengthening a company …‘s brand image using sensory marketing.Objectives:1. To analyze the theoretical aspects of sensory marketing revealing the … importance of strengthening a comany‘s brand image.2. To analyze customers‘ opinion about “Vytautas” brand image using reasearch …

Bachelor thesis topic: Building LNK brand differentiation. The purpose is to give recommendations on building LNK brand … marketing communications strategy and tactics, compared the key players – LNK and TV3 – and their brand attributes; identified … the main problem: LNK brand is not properly differentiated. To collect the required data, the empirical research was …

Relevance of the topic – the high familiarity of the brand name but negative it’s image is complicated situation for … for improving the image of the brand “Snaigė” in Lithuanian market. Tasks of the thesis: • To analyze the Lithuanian … empirical research of the image of brand “Snaigė”; • To provide managerial suggestions how to improve the image of the brand …

missing. For instance there is not yet a thorough definition of the term brand. This paper therefore tries to holistically … describe what characterizes the 'brand' phenomenon. A thorough look into history is crucial for a better understanding of the … brands, which reflects the main traits of the brand character as well als its complex interactions within and with its …

Strukturgleichungsmodell zeigt bei der Hälfte der untersuchten Marken den stärksten Einfluss vom Markenimage auf die PKW-Kaufabsicht. Bei 2 … Marken ist der Einfluss des Herkunftslandes auf die Kaufabsicht im Vergleich zum Markenimage und der Preiswahrnehmung stärker …

This paper evaluates how brand loyalty may affect young status consumers' evaluation of diffusion brands for high …/low involvement fashion products. In particular, the positioning strategy of the type of diffusion brand names is investigated in this … quality and brand image evaluations compared to the parent brand. This indicates that sub-brands and nested brands may be …

This paper introduces a new concept of brand management: autopoietic brand management. Autopoiesis is a biological … following arguments. First, that the Disney brand is managed as an autopoietic system. The brand has its own operating code …'s customers. Further arguments about the brand's role in corporate socialisation and adaptation are developed. These claims focus …

There is an increasing emphasis on building and maintaining brand equity as the primary driver of success for service … organisations, such as holiday resorts and hotels. Limited research on customer-based brand equity within the South African hotel … context has been conducted. This study examined the dimensions of brand equity and compared the differential effect that they …