Tomato trade between the U.S. and Mexico has grown significantly during the past decade. Although the tariff reductions accorded under NAFTA may explain part of his increase, there are other supply and demand factors that affect trade flows. This study develops a U.S.-Mexico tomato trade model,...

Tomato trade between the U.S. and Mexican has grown significantly during the past decade, and market structure suggests increased market integration. This study examines fresh tomato price relationships between two major North American shipping points (Sinaloa, and Florida) and several major...

This paper addresses three key empirical questions related to health, nutrient, and process claims on front-label packaging; namely, 1) How do consumers value alternative claims on product and process-based attributes for fresh produce; 2) Are these values additively separable; and 3) To what...