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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Administration of recoveries in individual insolvency - case studies of two UK banks
Pond, Keith - 2002
sought greater efficiencies in credit and risk assessment procedures, especially with personal lending products. In the same … applicable to credit risk assessment. However, whilst the “downside risk” equates with the debt write-off plus transaction costs …
Persistent link: https://www.econbiz.de/10009461193
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Analisis Pengaruh Kredit Dan Suku Bunga Dalam Upaya Meningkatkan Pertumbuhan Ekonomi Sumatera Utara Pada PT. Bank Sumut Tahun 1989-2008
Prima, Dolly - 2011
This research titled "Analysis of Influence of Credit and Interest Rate Increase Economic Growth in Disability Sumatera … determine the influence of credit and interest rate of economic growth in 1989-2008 of North Sumatra. This research uses … that the higher credit demand, then economic growth will increase. Meanwhile, the higher the interest rate, then economic …
Persistent link: https://www.econbiz.de/10009464536
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Macroeconomics without the LM: A Post-Keynesian Perspective
Palley, Thomas - 2008
Romer (2000) provides an alternative model to the AS/AD and IS/LM models that abandons the LM schedule by having the short-term interest rate set by the central bank. His framework acknowledges the critical role of the central bank in determining short-term interest rates, which moves mainstream...
Persistent link: https://www.econbiz.de/10009467791
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The determinants of household credit in Spain
Nieto Blázquez, Fernando - 2007
household credit, considering that the behaviour of its determinants is exogenous. According to the evidence reported, household …
Persistent link: https://www.econbiz.de/10012530171
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Empirical Models of the Intraday Process of Price Changes and Liquidity : a Transaction Level Approach
Gerhard, Frank - 2000
in the analysis of time series, e.g. business cycles, interest rate changes, and credit scores.The second major … in the analysis of time series, e.g. business cycles, interest rate changes, and credit scores.The second major …
Persistent link: https://www.econbiz.de/10009471732
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Examining the role of luxury brands in ytopia
Marchegiani, Chris; Latter, Chelsey - 2009
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812
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A Mathematical Model for New Product Diffusion: The Influence of Innovators and Imitators
Steffens, Paul R.; Murthy, D. N. Prabhakar - 1992
Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...
Persistent link: https://www.econbiz.de/10009437592
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698