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The Mobile Commerce Prospects: A Strategic Analysis of Opportunities in the Banking Sector
Tiwari, Rajnish; Buse, Stephan - 2007
Mobile Commerce has gained increasing acceptance amongst various sections of the society in previous years. The reasons for its growth can be traced back to technological and demographical developments that have influenced many aspects of the socio-cultural behaviour in today’s world. The need...
Persistent link: https://www.econbiz.de/10009429580
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
ziehen. Artikel 2 untersucht den Zusammenhang von Kundenzufriedenheit und Loyalität. Artikel 3 analysiert …
Persistent link: https://www.econbiz.de/10009467259
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Intellectual capital and business performance: an empirical study for the Greek listed companies
Maditinos, Dimitrios; Sevic, Zeljko; Tsairidis, Charalampos - 2010
The aim of this study is to empirically examine the four elements of intellectual capital (human capital, customer capital, structural capital and innovation capital) and their relationship with business performance in the Athens Stock Exchange (ASE). This study was conducted based on a...
Persistent link: https://www.econbiz.de/10009435329
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A Structural Analysis of the European Monetary Union and its Effect on Greece in Light of the European Financial Crisis
Ramos, Stephanie C - 2011
for the European Financial Crisis, specifically with respect to Greece. This analysis will be driven by a trend analysis … Greek government. The ECB’s inability to enforce the Maastricht Criteria and independent fiscal policy, as well as Greece … loss of competitiveness and irresponsible rise in sovereign debt for Greece. It is inferred that the EMU was ineffective in …
Persistent link: https://www.econbiz.de/10009468765
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Modeling the economic growth of Greece
Alexakos, Karolos A. - 1998
The objective of this project is to use an econometric model to examine economic growth in Greece. Using a growth model …
Persistent link: https://www.econbiz.de/10009474963
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The determinants of brand equity : the case of Greek quoted firms
Kapareliotis, Ilias; Panopoulos, Anastassios - 2010
throughout Tobin’s q. Thepresent paper is an international attempt to measure brand equity thorough Tobin’s q in Greece …
Persistent link: https://www.econbiz.de/10009463218
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Marketing and corporate profitability : the case of Greek firms
Panigyrakis, George; Kapareliotis, Ilias; Ventoura, Zoe - 2009
Purpose – The purpose of this paper is to investigate the contribution of marketing and research and development (R&D) strategies to the profitability of Greek companies.Design/methodology/approach – With the use of secondary data the current research uses variables related to advertising...
Persistent link: https://www.econbiz.de/10009463219
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Debt reduction without default? CEPS Policy Brief No. 233/February 2011
Gros, Daniel; Mayer, Thomas. - 2011
Facility (EFSF) would offer holders of debt of the countries with an EFSF programme (probably Greece, Ireland and Portugal …
Persistent link: https://www.econbiz.de/10009463818
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An action plan for Europe's leaders. Bruegel Policy Contribution 2011/09, July 2011
Benedicta, Marzinotto; Jean, Pisani-Ferry; Guntram B., Wolff - 2011
pave the way to restoring solvency in Greece by initiating debt reduction. Softening the Greek debt burden implies i …
Persistent link: https://www.econbiz.de/10009463893