This article extends the characteristics-based choice framework of technology adoption to account for decisions taken by boundedly-rational individuals in environments where traits are not fully observed. It is applied to an agricultural setting and introduces the concept of ambiguity in the...

GM corn seed companies have innovated continuously with the introduction of new traits and, more recently, with the creation of stacked varieties, which combine more than one trait. This work develops a Bayesian model of adoption dynamics that demonstrates how uncertainty with a package...