Narrow search
Showing 1 - 10 of 1,932
Cover Image
Business use of branding strategies for e-commerce benefits
Onojaefe, Darlington Peter - 2008
working with customers and competitors using Internet technology, the role of marketing is critical; within marketing, brand …
Persistent link: https://www.econbiz.de/10009447199
Cover Image
Forging relationships with services: The antecedents that have an impact on behavioural outcomes in the life insurance industry
Durvasula, Srinivas; Lysonski, Steven; Mehta, Subhash; … - 2004
relationship with customers' willingness to recommend to others was relatively weak. This finding has important marketing …
Persistent link: https://www.econbiz.de/10009484485
Cover Image
ONLINE RETAILING IN SPATIALLY DISPERSED OFFLINE MARKETS
Choi, Jeonghye - 2010
This dissertation comprises three essays that study online demand coming from local offline markets. In the first essay, I study two social influence effects reflected in physical proximity and in demographic similarity, respectively, on online demand evolution. As these effects can be...
Persistent link: https://www.econbiz.de/10009439048
Cover Image
The internet and export marketing performance: the empirical link in export market ventures
Lu, Vinh N; Julian, Craig C - 2007
competitive advantage purposes) and export marketing performance. Design/methodology/approach: Data were gathered via a self … between high and low export marketing performance. Furthermore, the international experience of the export venture …'s management was a significant factor in discriminating between high and low export marketing performance. Research limitations …
Persistent link: https://www.econbiz.de/10009475177
Cover Image
DYNAMIC CONSUMER DECISION MAKING PROCESS IN E-COMMERCE
Shi, Wei - 2011
. Findings of a controlled experiment show that low-level properties of the eye and the visual brain play an important role in …
Persistent link: https://www.econbiz.de/10009450916
Cover Image
Finding the Sweet Spot: A Two Industry Study Using the Zone of Tolerance to Identify Determinant Service Quality Attributes
Durvasula, Srinivas; Lobo, Antonio; Lysonski, Steven; … - 2006
This paper makes a detailed comparison of two major financial services in Singapore: life insurance and stockbrokerage. Relationships of perceptions and expectations of service quality, mean service adequacy (MSA) and mean service superiority (MSS) with service satisfaction and loyalty are...
Persistent link: https://www.econbiz.de/10009484549
Cover Image
E-commerce in tourism
Dušek, Jiří; Skořepa, Ladislav - 2012
The article deals with new trends in internet marketing in tourism. Internet is a powerful solution not only for big …
Persistent link: https://www.econbiz.de/10011316069
Cover Image
Consumer decision making in telecommunications
Harrison, Paul - 2011
mobile phone service. It also includes a quantitative experiment with 517 participants to examine, under close to real …
Persistent link: https://www.econbiz.de/10009483985
Cover Image
The emergence of simple business models on the World Wide Web
Featherstone, Michael - 2007
This research project began with the objective of obtaining a deeper understanding of the conduct of business on the Internet. Research regarding the overall performance of business on the Web has been limited due to several constraining factors. Firstly, the shear size, volume, and perceived...
Persistent link: https://www.econbiz.de/10009475192
Cover Image
E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung
Pohl, Roland - 2004
Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650