Showing 61 - 70 of 94
This study investigates how professional service firms (PSFs) compete in the market. Drawing on strategic marketing literature, a managerial rather than customer perspective is adopted. The study investigates the competitive positions sought by professional service providers and the specific...
Persistent link: https://www.econbiz.de/10009448708
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Marketing Practice: Applied Marketing Science, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455182
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Management Decision, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455183
This study researches the topic creating customer value in an educational environment. Two objectives are set, namely to measure the student service levels of the selected secondary schools, and then to determine if any differences exist between student perceptions and student expectations. The...
Persistent link: https://www.econbiz.de/10009455970
This study researches the topic customer service of convenience sores. Two objectives are set, namely to measure the customer service levels of convenience stores, and then to determine if any differences exist between customer perceptions and customer expectations.The literature review covers...
Persistent link: https://www.econbiz.de/10009456025
During the last decade much research has been done on consumer perceptions in the so-called pure services with scant attention being devoted to the analysis of retail services associated with the marketing of goods. However, in recent years the service quality debate received much attention and...
Persistent link: https://www.econbiz.de/10009456107
This paper examines the effect of financial risk on perceptions of service quality and relationship-marketing quality in the online retail environment. Perceptions of financial risk were found to be negatively associated with service quality. In particular, a well-designed and attractive Web...
Persistent link: https://www.econbiz.de/10009457397
A thesis submitted in partial fulfilment ofthe requirements of the University of Wolverhamptonfor the degree of Doctor of Philosophy
Persistent link: https://www.econbiz.de/10009458978
Since the revolution of the finance and banking industry in Thailand in 2007, the implementation of good banking services has become extremely important to many banks in Thailand. The current study, therefore, intended to determine set of service quality and value dimensions that were vital...
Persistent link: https://www.econbiz.de/10009481544
?Since the revolution of the finance and banking industry in Thailand in 2007, the implementation of good banking services has become extremely important to many banks in Thailand. The current study, therefore, intended to determine set of service quality and value dimensions that were vital...
Persistent link: https://www.econbiz.de/10009481664