Mobile marketing is set to make a big impact in Australia. However, experience from the use of email for marketing … paper examines various theoretical approaches that can be used to investigate effective m-marketing strategies. We use an … participate in m-marketing. A survey of mobile phone users shows that consumers view the benefits of m-marketing as saving money …

context variables that electronic marketing channels will be able to easily incorporate into personalized mobile marketing …

This research examines why and how brand owners in China adopt and use mobile media in marketing campaigns to deliver … media is leveraged in marketing to cater to consumers? desires for individuality and social interaction. First, through … mobile marketing adoption at the firm level in China, and unravel the adoption factors of mobile marketing by brand owners in …

This article deals with one of the modern trends in marketing communication, which is mobile marketing. Towards the end … of 2008, several projects which use mobile phones for target marketing communication were launched. Commercial SMS´s are …

. This research questions whether, with the advent of the internet andits networked economy, this premise remains valid. In …, someastute practitioners developed effective patterns of competitive behaviour and achieved resultsof lasting value. The internet … has precipitated a similar disturbance and may be consigned to amatching destiny. Today’s internet pioneers are the …

delivery providers: time starved consumers and consumers with Internet affinity. A structural equation modeling analysis was … strategic competitive advantage in grocery retail markets. Other marketing issues such as pricing, assortment and store … formats.Originality/value - The paper argues for a different viewpoint for researchers investigating the topic of Internet …

-economy resources, this cannot be the entire explanation. We propose another explanation, based on dissimilar adaptation of the Internet … that Internet business practices differ between developed- and emerging-economy firms. First, compared with developed …-economy firms, emerging-economy firms place a relatively higher priority on using the Internet to achieve strong customer …