appears on a screen in front of you. Not only is the entire organization encapsulated on a single screen, the reputation of … damages corporate reputation. The paper develops a framework based on statistical structural modeling of a convenience sample …

advertising on consumer brand choice and search behavior. Under imperfect information, advertising can affect consumer behavior by … providing economically relevant information in a convenient way. I find that advertising has an increasing effect on consumers …

of refineries partially offsets the large reduction in consumer surplus. As the theory predicts, these shocks have a … internet as an alternative source of health information doubled.At the same time, online and offline advertising spending by … this activity is influenced by direct to consumer advertising.I utilize a database of user click-through data from America …

applications it is desirable that nodes can join anonymously, but anonymity makes it easy to spread false reputation information. A … limitations of the DSP solution space; and we gradually reduce the impact of adversarial behaviour in P2P reputation systems using … heuristic methods. As a side effect of our work, we present a special-purpose framework for simulation of P2P reputation systems …

Gegenstand dieser Arbeit ist die Betrachtung der Reputation eines Unternehmens aus ?konomischer Sicht. Die … Unternehmensreputation. Die Reputation wird hier mit einem betriebswirtschaftlichen Kosten-Nutzen Kalk?l betrachtet. Nur mit einer Reputation … wird.Die Genese der ?konomischen Reputation erfolgt durch den Reputationstr?ger, d.h. im Unternehmen. Um die Werttreiber …

theoretical measure of relevance. The central theory used in this dissertation is Sperber and Wilson's (1995) theory of relevance … (TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

-FP relationship. Specifically, reputation and customer satisfaction are posited to be the mediational pathway by which CSR positively … with firm performance. However, the effect is indirect: reputation and customer satisfaction fully mediate the CSR …

this paper, we present the FC reputation-based trust decision making methodology, for making reputation-based trust …