Innovationsmanager in kleinen und mittleren Unternehmen (KMU) der Pharmaindustrie bei der Einführung des Open Innovation Managements zu … Allgemeinen und die Pharmaindustrie im Besonderen durch eine steigende Komplexität der Innovationsprozesse und eine zunehmende …

on changes in technology, marketing, and financing practices. An examination of the changes in technology is undertaken … differentiating between an expense and a knowledge based escalation strategy. The chapter on marketing emphasizes innovative and non … results of the examination of the technology, marketing and financing practices, it further confronts the decisive factors …

those applied in the sales and distribution points ofthe pharmaceutical products. Some ways of enhancing marketing among the …

Full-text of this article is not available in this e-prints service. This article was originally published in Marketing …. Legal restrictions on manipulating the conventional marketing mix are discussed and alternative strategic moves towards …

inform marketing managers on their choices in strategy. Findings suggest that research in this arena is in its infancy and …

consequences for marketing.A new scale called "Affinity" was developed to measure such sentiments."Affinity" is defined as the …

The Petroleum Marketing Monthly (PMM) provides information and statistical data on a variety of crude oils and refined …. The Petroleum Marketing Division, Office of Oil and Gas, Energy Information Administration ensures the accuracy, quality …, and confidentiality of the published data in the Petroleum Marketing Monthly. 56 tabs. …