Data from the California Learning Assessment Systemare used to examine certain characteristics of testsdesigned as the composites of items of different modes.The characteristics include rater severity, test information,and definition of the latent variable. Three differentassessment...

How brand slogans can influence and change the consumers’ perception of image of products has been a topic of great interest to marketers. However, it is a non-trivial task to evaluate how brand slogans affect their customers’ emotions and how the emotions influence the customers’...

Resource management including resource allocation, levelling, configuration and monitoring has been recognised as critical to design decision making. It has received increasing research interests in recent years. Different definitions, models and systems have been developed and published in...

Research and case studies have emphasized the role Early Adopters play (as gatekeepers and disseminators) in the diffusion of new technologies and innovations (Rogers & Cartano, 1962; Robertson, 1971; Rogers, 1983; Flynn & Goldsmith 1993). Marketers have acknowledge the need to identify, profile, utilize...