Marketing communications utilizing a non-profit cause (i.e., the sponsorship of a nonprofit cause) have emerged as a mainstream practice as practitioners respond to rising consumer expectations of corporate social responsibility (CSRI. The increasing popularity of cause-related marketing...

This paper proposed a novel nonparametric modelbased model predictive control approach for the regulation ofheart rate during treadmill exercise. As the model structureof human cardiovascular system is often hard to determine,nonparametric modelling is a more realistic manner to describecomplex...