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Marktüberblick : Anwendungen und Systeme für das Wissensmanagement
Gronau, Norbert - 2005
Diese Marktstudie vermittelt einen Überblick über Software, die zur Unterstützung von Wissensmanagement eingesetzt werden kann und berücksichtigt dabei die Spannweite von spezialisierten Suchmaschinen bis zu umfassenden integrierten Wissensmanagementsystemen. Die untersuchte Software bietet...
Persistent link: https://www.econbiz.de/10009448933
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Crossmedia Marketing – Suchmaschinen als Brücke zwischen Offline- und Online-Kommunikation
Noack, Catharina - 2010
Medienseite aus auf die Suchmaschinennutzung reagiert. Als Basis dient die Theorie der Integrierten Kommunikation nach Bruhn. Die … Offlinebereich von darauf abgestimmten Suchmaschinenmarketingkampagnen profitieren. Die Suchmaschine stellt eine Brücke zwischen … employed on the media side to react to search engine usage. It is based on the theory of integrated communication according to …
Persistent link: https://www.econbiz.de/10009451190
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Three Empirical Studies in Market Design
Stocking, Andrew James - 2009
. Using an online natural field experiment with over 700,000 subjects, this chapter tests theory on price discounts and shows … problem must occur for over 2,000 consumer searches each second. Theory is developed where asymmetric advertisers compete and …
Persistent link: https://www.econbiz.de/10009450803
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Nonlinear Pricing of Information Goods
Sundararajan, Arun - 2004
This paper analyzes optimal pricing for information goods underincomplete information, when both unlimited-usage (fixed-fee) pricingand usage-based pricing are feasible and administering usage-basedpricing may involve transaction costs. It is shown that offeringfixed-fee pricing in addition to a...
Persistent link: https://www.econbiz.de/10009435049
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Intelligent agents in electronic markets for information goods:customization, preference revelation and pricing
Aron, Ravi; Sundararajan, Arun; Viswanathan, Siva - 2005
Electronic commerce has enabled the use of intelligent agenttechnologies that can evaluate buyers, customize products, and price inreal-time. Our model of an electronic market with customizable productsanalyzes the pricing, profitability and welfare implications ofagent-based technologies that...
Persistent link: https://www.econbiz.de/10009435055
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Pricing Digital Goods: Discontinuous Costs and Shared Infrastructure
Huang, Ke-Wei; Sundararajan, Arun - NYU Stern School of Business; NYU Stern School of Business - 2006
, network and electronic commerce products. It alsomakes an independent contribution to the theory of second …, network and electronic commerce products. It alsomakes an independent contribution to the theory of second …
Persistent link: https://www.econbiz.de/10009435101
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Standards Competition In The Presence Of Digital ConversionTechnology:An Empirical Analysis Of The Flash Memory Card Market
Liu, Charles Z.; Kemerer, Chris; Smith, Michael D. - University of Pittsburgh; University of Pittsburgh; … - 2007
Both theoretical and empirical evidence suggest that in markets withstandards competition, strong network effects can make the strong growstronger and, in some circumstances, even 'tip' the market towards asingle, winner-take-all standard. We theorize that in the presence oflow cost conversion...
Persistent link: https://www.econbiz.de/10009435116
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Standards Competition in the Presence of Digital Conversion Technology: An Empirical Analysis of the Flash Memory Card Market
Liu, Charles Z.; Kemerer, Chris F.; Slaughter, Sandra A.; … - 2010
Theoretical and empirical evidence suggest that in many markets with standards competition, network effects make the strong grow stronger and can “tip” the market toward a single, winner-take-all standard. We hypothesize, however, that this sort of standards-induced market dominance may be...
Persistent link: https://www.econbiz.de/10009441065
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Implizites Wissen für die Beschaffung internetbasierter aufgabenspezifischer Informationen
Franzen, Dina Katharina - 2007
Suchmaschine sucht. Der Nutzer ist aber oftmals nicht in der Lage, die Suchanfrage derart zu formulieren, dass das Verständnis des … Nutzers bzgl. der Suchanfrage mit dem der Suchmaschine übereinstimmt. Daraus können zwei wesentliche Probleme resultieren: Die … Suchmaschine liefert entweder unüberschaubar lange Ergebnislisten und/oder sie ignoriert potenziell relevante Informationen, wenn …
Persistent link: https://www.econbiz.de/10009467431
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Google Yourself! Measuring the performance of personalized information resources
Nicolai, Thomas; Kirchhoff, Lars; Bruns, Axel; Wilson, … - 2008
-collection powers to dig up information about oneself," as Glasner (2001) puts it. In addition to using the theory of narcissism to …
Persistent link: https://www.econbiz.de/10009438095