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Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216
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Cooperation between Competitors - Subcontracting and the influence of information, production and capacity on market structure and competition
Schenk, Christoph - 1999
werden erstens Signalling via Querlieferungen und zweitens die Auswirkungen auf Produktvielfalt und Kapazitätsentscheidungen … Wettbewerbern die Wohlfahrt erhöht oder reduziert. Der Markt ist in der Lage, Mechanismen wie z.B. Signalling via Querlieferungen zu … subcontracting model first signalling via subcontracting and secondly the effects on product variety and capacity decisions are being …
Persistent link: https://www.econbiz.de/10009467017
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The Use of Loan Loss Provisions for Earnings, Capital Management and Signalling by Australian Banks
Anandarajan, Asokan; Hasan, Iftekhar; McCarthy, Cornelia - 2005
this study, we examine whether Australian banks engage in earnings, capital management and signalling, and, if so, the … do not appear to use LLPs for signalling future intentions of higher earnings to investors. …
Persistent link: https://www.econbiz.de/10009440734
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The returns to education : microeconomics
Harmon, Colm; Oosterbeek, Hessel; Walker, Ian - 2003
In this paper we focus on education as a private decision to invest in ‘human capital’ and the estimation of the rate of return to that private investment. While the literature is replete with studies that estimate the rate of return using regression methods where the estimated return is...
Persistent link: https://www.econbiz.de/10009475659
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Changes in unrecognised deferred tax accruals from carry-forward losses: Opportunism or signalling?
Herbohn, K.; Tutticci, I.; Khor, P. S. - 2008
This study examines whether changes in the amount of unrecognised deferred tax assets from carry forward losses, determined in accordance with AASB1020 ‘Accounting for Income Taxes’, reflect managers’ incentives to opportunistically manage financial statements, or communicate private...
Persistent link: https://www.econbiz.de/10009448697
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Is there a signalling role for public wages? : evidence for the euro area based on macro data
Pérez García, Javier José; Sánchez-Fuentes, A. Jesús - 2009
?. This paper tries to isolate the pure signalling effect that one sector might exert on the other by controlling for other …
Persistent link: https://www.econbiz.de/10012530273
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Nutzenorientierte Markenführung
Metzler, Patrick - 2006
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
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Der Einfluss des Country-of-Origin Effekts im Vergleich zu anderen Faktoren auf die Kaufabsicht und Markenpräferenz in der Produktgruppe PKW
Gerhold, Christine - 2009
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944
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Examining the role of luxury brands in ytopia
Marchegiani, Chris; Latter, Chelsey - 2009
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812