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Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...
Persistent link: https://www.econbiz.de/10009433650
Studies on international mediation have traditionally focused on the effectiveness of international efforts to settle … number of mediation mandates an international actor receives. The hypotheses we derive are subsequently tested in a … multivariate event count model using an original dataset on international mediation from 1950 to 1990. The results obtained from …
Persistent link: https://www.econbiz.de/10009471895
Cultural intermediaries actively mediate between production and consumption: they operate at the interfaces between and within firms, and between firms and customers, and reflexively negotiate between their roles as symbolic producers and taste-leading consumers. The article examines the...
Persistent link: https://www.econbiz.de/10009474928
inverse relationship with job satisfaction and leader member exchange. Mediation regression analysis indicated that leader …
Persistent link: https://www.econbiz.de/10009447586
Persistent link: https://www.econbiz.de/10009449709
estimates are unbiased under most conditions. Confidence intervals based on a normal approximation or a simulated sampling … methods are further developed to address hypotheses of moderated mediation in the multilevel context. An example demonstrates …
Persistent link: https://www.econbiz.de/10009430919
Researchers often conduct mediation analysis in order to indirectly assess the effect of a proposed cause on some … outcome through a proposed mediator. The utility of mediation analysis stems from its ability to go beyond the merely … descriptive to a more functional understanding of the relationships among variables. A necessary component of mediation is a …
Persistent link: https://www.econbiz.de/10009430921
-services and semantically rich meta-data as promised by the semantic Web; then a mediation architecture can be used for the …
Persistent link: https://www.econbiz.de/10009432276
Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile pursuit. Following this line of thinking, the present study sought to test an alternative model in understanding the CSR-FP relationship. Specifically, reputation and customer...
Persistent link: https://www.econbiz.de/10009434794
multilateraler Verhandlungen und strategischer Investitionen in drei unterschiedlichen Umgebungen liefert. Die vorgestellten Methoden … mit multilateralen Verhandlungen zwischen Russland und den Transitstaaten für sein Gas, namentlich: Ukraine, Weißrussland … Teil beschäftigt sich mit multilateralen Verhandlungen und der Etablierung von Bündnissen in der Gegenwart von externen …
Persistent link: https://www.econbiz.de/10009467105