Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … customer-centered advertising that is both novel and interesting. This research explores the magic of the advertising creative … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator …

policy of the European Union on the transformation of systems and the integration of Romania will be demonstrated. From a … comprehensive description of the process of the transformation and integration of Romania, conclusions as to how these processes can … be accelerated will then be drawn for political decision-makers from the European Union and Romania. To analyse the …

.The advertising industry has been criticised for its slow empowerment advancement, which led to two parliamentary hearings in the … Advertising (ACA) gave full cooperation during the parliamentary hearings and has been a main driving force of transformation … within the advertising industry. The ACA’s dedication resulted in the Marketing, Advertising and Communication (MAC) sector …

Despite considerable research that has focused on the attributes associated with evaluating and selecting advertising … agencies, and an emerging body of literature emphasizing customer loyalty and retention, advertising agency … to gain a better understanding of business relationships. This is with specific reference to advertising agency …

(TOR). TOR can help researchers and marketing managers by explaining how consumers may interpret visuals in advertising …. TOR explains why some visuals thought to be unconnected with the product become relevant in advertising. This study makes … is used to provide greater explanatory power of consumers' interpretation and response to advertising visuals than what …

The retail sector spends millions of dollars each year advertising to consumers. This is a considerable investment for …

This study reports the results of an exploratory, theory-building study on the impact of creativity on business … business processes that can be described as highly dependent on creativity, interdependent, client-focused, complex, but also … order to manage these processes. The study suggests that creativity-intensive processes are characterized by high levels of …