This dissertation comprises a series of three essays that relate advances made to both theoretical and empirical issues in marketing. The first essay discusses the issue of endogeneity of market share and price in logit models and provides a theoretical procedure to solve this problem. The...

My dissertation comprises three essays that theoretically and empirically investigate three managerial relevant issues in new product development.In the first essay, our focus is to develop a methodology that allows manufacturers to account for the impact of channel acceptance in new product...