Tiwari, Rajnish; Buse, Stephan; Herstatt, Cornelius - 2007
essential tool to stimulate growth and enable firms to master the competition brought about by the forces of globalization. In … reforms and far-reaching technological advancements have brought to fore new economic powerhouses, such as China and India … specific needs of targeted markets. All these developments are leading to the globalization of innovation. Based on recent …