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UAB “Ruptela” export development and promotion of products and services in Ireland
Visockas, Edvardas - 2011
In the theoretical part of the final work international marketing, export and internationalization issues are analysed …
Persistent link: https://www.econbiz.de/10009479037
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Emergent Realities of Global Competition
Fatehi, Kamal; Veliyath, Rajaram; Derakhshan, Foad - 2008
Purpose -- The purpose of the paper is to discuss the new realities of global rivalry which has been elevated to include economic competition between nations, in addition to the more traditional forms of competitive interactions between firms, Design/methodology/approach -- The Introduction...
Persistent link: https://www.econbiz.de/10009459092
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Wettbewerbsstrategien von Auslandsniederlassungen : empirische Studie zur Bestimmung von Erfolgsfaktoren deutscher und amerikanischer Niederlassungen in Singapur
Gerbach, Stephan - 2002
ermitteln. Es erweisen sich Wettbewerbsstrategien der Produktdifferenzierung und Kundenorientierung sowie eine normative …
Persistent link: https://www.econbiz.de/10009476255
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Do organizational climate and competitive strategy moderate the relationship between human resource management and productivity?
Neal, A.; West, M. A.; Patterson, M. G. - 2005
This study examined whether the effectiveness of human resource management (HRM)practices is contingent on organizational climate and competitive strategy The concepts of internol and external fit suggest that the positive relationship between HRM and subsequent productivity will be stronger for...
Persistent link: https://www.econbiz.de/10009448428
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Exploring the characteristics of the market-driven firms and antecedents to sustained competitive advantage
Weerawardena, Jay; OCass, Aron - 2004
During the last few decades, identifying and examining the characteristics of market-driven firms have been a dominant theme in strategic marketing research. It has been argued that market-driven firms are superior in their market sensing and customer linking capabilities, enabling market-driven...
Persistent link: https://www.econbiz.de/10009448561
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A resource-based view of small export firms' social capital in a Southeast Asian country
Roxas, Hernan Banjo; Chadee, Doren - 2011
This study empirically examines the social capital that facilitates the flow of export knowledge, thereby supporting … the entrepreneurial stance of small export firms. By applying the VRIO (value, rarity, inimitability and organisation of …'s competitive advantage. This study argues that small, resource-constrained export firms in a developing economy are able to adopt …
Persistent link: https://www.econbiz.de/10009484006
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The role of the internet on international market growth of Australian firms : an exploratory study
Mathews, Shane W.; Bianchi, Constanza - 2010
The Internet has been shown to positively influence the internationalisation activities of firms through enhanced information, knowledge and network development. Although there has been evidence of a positive impact of the Internet on internationalisation process components, it is vague as to...
Persistent link: https://www.econbiz.de/10009438381
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An ethics of representation for international marketing
Schroeder, Jonathan; Borgerson, Janet L. - 2005
This paper offers an ethical analysis of visual representation that provides criteria for and sheds light on the appropriateness dimension of marketing communications. It provides a theoretically informed framework for recognizing and understanding ethical issues in visual representation. An...
Persistent link: https://www.econbiz.de/10009440910
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The key antecedents of entrepreneurial behaviour and its significance for international marketing: A study of university students in Croatia, Iceland, Turkey and the United Kingdom
Julian, Craig C - 2010
This paper focuses on the personal traits of locus of control and innovation and examines their impact on business students’ aspirations to become an entrepreneur. The study was based on an empirical investigation of third and fourth-year students at five universities in Croatia, Iceland,...
Persistent link: https://www.econbiz.de/10009475302
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UAB „Rūta“ ekologiško šokolado pardavimų internacionalizacijos projektas
Valentaitė, Rasa - 2011
out in the company "Ruta”, according to studies carried out have been selected for the best export market for organic …
Persistent link: https://www.econbiz.de/10009478396