Corporate Venture Capital bezeichnet die Finanzierung von Jungunternehmen durch etablierte Firmen. Diese Dissertation untersucht anhand eines Datensatzes die Unterschiede zwischen Venture Capital und Corporate Venture Capital und eruiert die Einflussfaktoren auf das Umsatz- und...

This dissertation consists of four essays which investigate efficiency analysis, especiallywhen non-discretionary inputs exist. A new approach of the multi-stage Data EnvelopmentAnalysis (DEA) for non-discretionary inputs, statistical inference discussions, andapplications are provided. In the...

This paper presents a new axiomatic decision theory for choice under uncertainty. Unlike Bayesian decision theory where uncertainty is represented by a probability function, in our theory, uncertainty is given in the form of a likelihood function extracted from statistical evidence. The...

Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...

A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...

This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...

Abstract - A simple mathematical model describing the diffusion of a new, infrequently purchased product is proposed. Many previous papers have reported that the differing behaviour of "innovators" and "imitators" is fundamental to the diffusion process. However, previous models have failed to...

Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...