Narrow search
Showing 1 - 10 of 159
Cover Image
Development and Gender Inequality ; Development and Gender Inequality
Lamanna, Francesca - 2013
Persistent link: https://www.econbiz.de/10010353250
Cover Image
Generation Y female consumer decision-making styles
Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003
setting loyals”, “shopping and fashion uninterested” and “confused time/money conserving”. Implications for retailers and …
Persistent link: https://www.econbiz.de/10009455074
Cover Image
Shopping with mum : mother and daughter consumer socialization
Minahan, Stella; Huddleston, Patricia - 2010
retail shopping experience for young women. Design/methodology/approach – This exploratory study is based on 30 online and … three face-to-face interviews with young women aged between 20 and 22. The authors asked the young women who they shopped … major themes that emerged from the interviews with the young women were: gaining independence; trust in mother; the bank of …
Persistent link: https://www.econbiz.de/10009483913
Cover Image
A simulated annealing methodology for clusterwise linear regression
DeSarbo, Wayne S.; Oliver, Richard L.; Rangaswamy, Arvind - 1989
In many regression applications, users are often faced with difficulties due to nonlinear relationships, heterogeneous subjects, or time series which are best represented by splines. In such applications, two or more regression functions are often necessary to best summarize the underlying...
Persistent link: https://www.econbiz.de/10009476611
Cover Image
Multiclus: A new method for simultaneously performing multidimensional scaling and cluster analysis
Jedidi, Kamel; DeSarbo, Wayne S.; Howard, Daniel J. - 1991
This paper develops a maximum likelihood based method for simultaneously performing multidimensional scaling and cluster analysis on two-way dominance or profile data. This MULTICLUS procedure utilizes mixtures of multivariate conditional normal distributions to estimate a joint space of...
Persistent link: https://www.econbiz.de/10009476613
Cover Image
A stochastic multidimensional scaling procedure for the empirical determination of convex indifference curves for preference/choice analysis
DeSarbo, Wayne S.; Jedidi, Kamel; Steckel, Joel H. - 1991
The vast majority of existing multidimensional scaling (MDS) procedures devised for the analysis of paired comparison preference/choice judgments are typically based on either scalar product (i.e., vector) or unfolding (i.e., ideal-point) models. Such methods tend to ignore many of the essential...
Persistent link: https://www.econbiz.de/10009476614
Cover Image
A stochastic multidimensional scaling procedure for the spatial representation of three-mode, three-way pick any/ J data
DeSarbo, Wayne S.; Jedidi, Kamel - 1991
This paper presents a new stochastic multidimensional scaling procedure for the analysis of three-mode, three-way pick … weights depicting the third mode of the data. An algorithm using a conjugate gradient method with automatic restarts is …
Persistent link: https://www.econbiz.de/10009476615
Cover Image
A parametric procedure for ultrametric tree estimation from conditional rank order proximity data
Young, Martin R.; DeSarbo, Wayne S. - 1995
The psychometric and classification literatures have illustrated the fact that a wide class of discrete or network models (e.g., hierarchical or ultrametric trees) for the analysis of ordinal proximity data are plagued by potential degenerate solutions if estimated using traditional nonmetric...
Persistent link: https://www.econbiz.de/10009476616
Cover Image
Brand equity: Does the brand name and/or price affect perceptions of quality?
Hilgenkamp, Heather - 2009
Master of Science
Persistent link: https://www.econbiz.de/10009464090
Cover Image
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten - 2013
Persistent link: https://www.econbiz.de/10010353216