specific needs of targeted markets. All these developments are leading to the “globalization of innovation”. Based on recent … essential tool to stimulate growth and enable firms to master the competition brought about by the forces of globalization. In … countries.At the same time, innovations in today’s “globalized” world are hardly feasible in isolation. World-wide economic …

, most notably pertaining to market orientation, has addressed the detection of current market trends, a gap in our knowledge … foresight capability results in heightened new product creativity, faster speed to market, and better market-entry timing. These …

competition spurred by the globalization of the world economies. Even small and medium-sized enterprises (SMEs) are no more immune … to the challenges that the globalization brings about. It is a remarkable, and in certain instances worrisome, situation … employment.However, opportunities presented by the globalization and the entwined, simultaneous pressure to innovate opens for …

results suggest that emerging country governments should promote inward FDI since the knowledge brought by multinationals …This thesis groups three papers examining the role of multi-location firms in the geographic diffusion of knowledge …. The first chapter examines whether a firm's headquarters can tap into the knowledge pool in a remote location through FDI …

Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been …

by the creativity model of Baille. Results are discussed which show significant innovation development when using TRIZ … Michelin is discussed. The influence of prior training with systematic problem solving method TRIZ, on the innovation team, is … assessed using a questionnaire. The questionnaire is based on a company innovation audit model proposed by Mann and influenced …

(2003) identifies innovation as different from creativity in that innovation aims to transform and implement rather than … driver of innovation in fashion design. A key aspect of seeking knowledge, as a mechanism to cope with this uncertainty, is a … the certainty maximiser, the intuitive statistician-economist and the knowledge seeker (Smithson, 2008). In times of …

ideas, and who can duck and cope with unpredictability. This chapter examines the concepts of proactivity and innovation. It …

individual agents appropriate returns from innovation and how is this affected by the availability (or not) of intellectual … property rights such as copyrights and patents? Second, how does this translate into the aggregate production of knowledge …, once one takes account of the interaction between producers and the cumulative nature of the process of knowledge …

Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator … judged by individual performance on a scale to measure cognitive style. Effie Awards were not associated with innovation in …