Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

The purpose of this study is to identify critical success factors and important approaches that service companies can utilize in the design of products, services, and programs. It is common for service companies to have design teams that are responsible for facilitating the innovation process....

With the growing significance of services in most developed economies, there is an increased interest in the role of service innovation in service firm competitive strategy. Despite growing literature on service innovation, it remains fragmented reflecting the need for a model that captures key...

Innovative Catering is a research, development and innovation project that involves HAAGA-HELIA University of Applied Sciences, Finnish hospitality industry and the industry‟s technology and appliance manufactures. The objective is to build an experiential restaurant concept. The aim of this...

Warehouse financing has emerged as one of the most promising financing approaches for small and medium-sized enterprises (SME). Its basic working mechanism is to transfer the company's assets to collaterals which are more acceptable by the banks. In this paper, we take the position of...

Innovation is internationally recognized as an important source of competitiveadvantage. It was the aim of this research to isolate which factors play a keyrole within South African firms in unlocking their product and serviceinnovation ability, and in so doing potentially promote prosperity for...

Innovation has long been considered the cornerstone of firm competitive strategy. The view that firms use innovation to create value and outperform competitors not only applies to manufacturing firms, but also to service firms. Despite the recent shift in marketing literature from goods-centered...

The literature on NSD-based competitive strategy that has grown in significance suggests that service innovation or new service development (NSD) enables service firms to gain competitive advantage. However, the literature still lacks a well-founded conceptualisation and measure of the NSD...

As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...

Die Bedeutung hochtechnologischer Konsumgüter nimmt immer mehr zu. Viele dieser Konsumgüter weisen einen hohen Anteil innovativer Technologien auf und verändern mit neuen Funktionalitäten die Lebens- und Umgangsgewohnheiten der Konsumenten. Zwischen den Potenzialen der Technologie und der...