This thesis analyzes the use of certification and licensing in the field of Marketing, particularly in the area of … Direct Marketing. For example, compared to the CPA examination for Accounting, there is no such standardized mark of … achievement for marketers. Thus, there is a lack in understanding and measurement in terms of standards in Marketing and what …

segmentation is through analysis of consumer preference structures - an approach which is glaringly absent from most marketing … texts, not least because of the difficulty of developing practical approaches which can generate effective marketing …This is a post-peer-review, pre-copyedit version of an article published in the Journal of Targeting, Measurement and …

In recent years, there has been an influx of marketing campaigns that feature female empowerment messaging … little research evaluating the effectiveness of Femvertising from a marketing perspective. In an online study using a between …

critique from a number of developmental and marketing perspectives. We argue that instead of focusing on untapped low …