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The influence of eWOM communic...
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1
"I Speak, Therefore I Am:" Identity and Self-Construction as Motivation to Engage in Electronic Word of Mouth
Taylor, David George
-
2010
-concept and identity motivate consumers to engage in electronic word-of-mouth (
eWOM
)? 2. Is there a conceptual model to represent …-enhancement value of
eWOM
and resulting
eWOM
behaviors? A conceptual model was proposed and, using an experimental research design … motivate consumers to engage in
eWOM
, and a number of brand and message traits comprise
eWOM
's self-enhancement value. This …
Persistent link: https://www.econbiz.de/10009475030
Saved in:
2
Social Networks in New Product Forecasts and Marketing
Pescher, Christian
-
2011
Consumers interact with each other and within their social networks. Influentials have an overproportional influence on other consumers? preferences and choices, thus having relevant implications for product development, marketing planning and strategic marketing. An important question that...
Persistent link: https://www.econbiz.de/10009484818
Saved in:
3
Study on Community-based Peripheral Attribute Attractiveness and Product Attractiveness Advantage: Bridging Product Innovation and Consumer Purchase Intention
Husen, Syamsier
-
2015
The purpose of this study is to analyze the role of community-based peripheral attribute attractiveness as a mediating variable in relationship of product innovation and consumer purchase intention. Honda motor matic community in Central Java and Yogyakarta used as a sample. Sampling used in...
Persistent link: https://www.econbiz.de/10011315514
Saved in:
4
Alternative explanations of online repurchasing behavioral intentions: A comparison study of Korean and UK young customers
Ha, H
;
Muthaly, S
;
Akamavi, R
-
2010
Purpose: This study sets out to employ a cross-cultural perspective to explore alternative explanations in the development of the online repurchase intentions model. Design/methodology/approach: The proposed constructs of alternative models deal with key online consumer behavior variables such...
Persistent link: https://www.econbiz.de/10009481610
Saved in:
5
The impact of online reviews on hotel booking intentions and trust
Sparks, Beverley
;
Browning, Victoria
-
2011
A growing reliance on the Internet as an information source when making choices about tourism products raises the need for more research into electronic word of mouth. Within a hotel context, this study explores the role of four key factors that influence perceptions of trust and consumer...
Persistent link: https://www.econbiz.de/10009438170
Saved in:
6
Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector
Staack, Torsten
-
2013
Persistent link: https://www.econbiz.de/10010353216
Saved in:
7
Consumers' Reciprocal Behaviors in the Hospitality Industry
Bae, Jung-in
;
Kwon, Jun Mo
;
Blum, Shane C.
-
2011
Word-Of-Mouth (WOM) has long been considered to be one of the most important marketing tools. The Internet has created many variations to traditional WOM. Building on reciprocity theory, this study will focus on Positive Word-of-Mouth (PWOM). Previous studies addressed the fact that because...
Persistent link: https://www.econbiz.de/10009467873
Saved in:
8
Online Consumer Herding Behaviors in the Hotel Industry
Kwon, Jun Mo
;
Bae, Jung-in
;
Phelan, Kelly
-
2011
The emergence of the Internet brought changes to traditional Word-of-Mouth Communication (WOM). Consumers are able to share and exchange opinions with anyone in the world, while WOM has customarily resulted from face-to-face relationships (Huang & Chen, 2006). Online portals allow individuals to...
Persistent link: https://www.econbiz.de/10009467875
Saved in:
9
Virales Marketing
Kuley, Lea Zazie
-
2010
Die Bachelorarbeit beschäftigt sich mit dem Viralen Marketing.Ziel der Arbeit ist es, die Historie, die Formen, die Entwicklungs- sowie die Einsatzmöglichkeiten und deren Problematik des Viralen Marketings aufzuzeigen.
Persistent link: https://www.econbiz.de/10009434250
Saved in:
10
Finding influential ebay buyers for viral marketing - a conceptual model of BuyerRank
Lam, Hon
;
Wu, Chen
-
2009
User Generated Content (UGC) plays a key role in the current and future e-commence at the era of Web 2.0. As an important form of UGC, the online auction site eBay has enjoyed tremendous growth rates since its inception. Many social networks emerge across different communities on eBay. The...
Persistent link: https://www.econbiz.de/10009434789
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