Showing 1 - 10 of 1,157
This work assesses innovation diffusion models and their application in marketing management. Its two principal aims … are: (1) to give an overview of existing innovation diffusion models and (2) to develop a new and improved model. A new … classification approach is proposed. The classification methodology bases on typical assumptions made in innovation diffusion models …
Persistent link: https://www.econbiz.de/10009467003
innovation, either to reduce production costs for a given output, to create a new product or service, or to deliver products to …
Persistent link: https://www.econbiz.de/10009467190
Two studies were conducted to examine expert opinions of criteria used to select forecasting techniques. In Study One, while "accuracy" was a dominant criterion, the ratings of five of thirteen criteria varied by the role of the forecaster. Researchers rated accuracy relatively higher than did...
Persistent link: https://www.econbiz.de/10009439007
As food is an experience good, the market for restaurant meals is a market where the cost of acquiring information regarding quality is relatively high. In such markets consumers often turn to reputation measures to guide purchase decisions. As Australia does not have a longstanding cuisine...
Persistent link: https://www.econbiz.de/10009446017
This paper empirically shows that innovation in Information Technology (IT) has become increasingly dependent on and … intertwined with innovation in software. This change in the nature of IT innovation has had differential effects on the …’s contribution in IT innovation and the differential innovation performance of US and Japanese electronics, semiconductors, and …
Persistent link: https://www.econbiz.de/10009441225
Cointegration techniques are applied to a model of induced innovation based on the two-stage Constant Elasticity of … price shocks. Thus, the Induced Innovation Hypothesis (IIH) may explain long-run transformations like the mechanical and …
Persistent link: https://www.econbiz.de/10009480501
pursue a fairly rigorous ''make'' policy in the early days of a potentially disruptive innovation. Other studies prescribe …
Persistent link: https://www.econbiz.de/10009483248
This paper presents a quantitative research with two main directions: (1) to determine the strength of a possible association between the consumers’ expectations from the companies and their willingness to be actively involved in the transition to green economy and (2) to establish the degree...
Persistent link: https://www.econbiz.de/10012629803
Commodity and energy prices have exhibited an unprecedented increase between October 2006 and July 2008, only to fall sharply during the last months of 2008. Many explanations have been offered to this phenomenon, including steadily increasing demand from China and India, large mandated...
Persistent link: https://www.econbiz.de/10009444738
For seventy years ecologists have debated to what extent competition affects the composition of ecological communities. At one extreme, species have been proposed to assemble independently of each other, while at the other extreme, competition and other interspecific interactions have been...
Persistent link: https://www.econbiz.de/10009466183