Showing 1 - 10 of 89
Persistent link: https://www.econbiz.de/10010353216
Temos aktualumas: turizmo paslaugų kokybę lemia platus faktorių spektras: informacijos pateikimas, inovacijos, profesionalumas, įvaizdis, poreikių nustatymas, aptarnavimas, nauda vartotojui ir kt. Yra natūralu, jog klientai mato ir vertina tai, su kuo jie patys tiesiogiai susiduria, t.y....
Persistent link: https://www.econbiz.de/10009478337
Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...
Persistent link: https://www.econbiz.de/10012014599
Thomas Cook is one of the largest tourism industry in Europe and UK. It aims to achieve the top-loved tourism industry, personalised holiday experiences, delivering inspiring for all its customers. It offers multiple services related to tourism, like airlines, hotels, cruises, foreign exchange,...
Persistent link: https://www.econbiz.de/10012064044
Purpose – The last ten years have seen a gradual withdrawal of retail facilities frommany local areas and the consequent growth of ‘shopping deserts’, resulting in socialand health disbenefits. This paper examines the potential for e-shopping to fill thevacuum and to assist disadvantaged...
Persistent link: https://www.econbiz.de/10009465512
Purpose – This paper examines the purchase intentions of online retail consumers,segmented by their purchase orientation.Design/methodology/approach – An e-mail/web survey was addressed to a consumer panelconcerning their online shopping experiences and motivations, n = 396.Findings – It...
Persistent link: https://www.econbiz.de/10009465514
Markenführung soll den effektiven Einsatz von Marketingaktivitäten fördern und die Ebenen Konsumentenverhalten bzw. -einstellung …
Persistent link: https://www.econbiz.de/10009454910
Der Konsument sieht sich im zunehmenden Maße mit einer großen Produktvielfalt, einer allgemeinen Homogenisierung der Produkte und einer ständigen Informationsüberflutung konfrontiert. Zur leichteren Orientierung werden aus dem großen Bündel an Produktinformationen, einzelne...
Persistent link: https://www.econbiz.de/10009480944
A vast body of knowledge exists with regards to the attitudes involved in the consumption of luxury brands. The purchase of products for their symbolic and social value rather than for their inherent utility in now widely recognised as a significant determinant of consumer behaviour (Mason...
Persistent link: https://www.econbiz.de/10009434783
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly purchase counterfeit luxury brands. Convenience sampling method was employed and a self administered questionnaire was distributed to students in a large Australian university. A...
Persistent link: https://www.econbiz.de/10009434812