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Customer Perceptions of Corporate Social Responsibility of Service Firms: Impact on Customer Attitudes and Behavioral Intentions
Guchait, Priyanko; Anner, Mark; Wu, Luorong - 2011
Using an experimental research design, this study investigates the influence of customer perceptions of corporate social responsibility (CSR) on customer attitudes (loyalty, trust and commitment) and behavioral intentions (patronage intentions, switching intentions and word of mouth). Focusing...
Persistent link: https://www.econbiz.de/10009468029
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Experience as a moderator of involvement and satisfaction on brand loyalty in a business-to-business setting 02-314R
Bennett, R.; Hartel, C. E. J.; McColl-Kennedy, J. R. - 2005
. (1998). The role of affect in attitude formation: A classical conditioning approach. Journal of the Academy of Marketing …
Persistent link: https://www.econbiz.de/10009448097
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Work process knowledge in Scottish visitor attractions
Marr, Shuna A - 2007
Work process knowledge (WPK) is a concept for systems-level knowledge of the workplace and has been shown to be most important in organisations requiring multi-functional working. Most of the previous body of knowledge on WPK has focussed mainly on manufacturing industries; there has been less...
Persistent link: https://www.econbiz.de/10009466000
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
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Jaunimo verslumas Vilniaus pedagoginiame universitete
Virkštytė, Sandra - 2008
Lietuvai tapus rinkos ekonomikos šalimi, ypač svarbu visiems socialiniams sluoksniams integruotis į ekonominę visuomenę. Viena pagrindinių kategorijų integruotis yra verslumas kaip naujos idėjos įgyvendinimas, pasitelkiant savarankiškumo, iniciatyvumo, atkaklumo ir kt. savybes. Todėl...
Persistent link: https://www.econbiz.de/10009478412
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Towards strategic intent: Perceptions of disability service provision amongst hotel accommodation managers
Darcy, Simon; Pegg, Shane - 2011
The tourism sector globally has become increasingly mindful of how an ageing population is reshaping service provision forms and offerings. This being particularly true of accommodation operations where there is a now a growing recognition of the commercial value for providing market groups with...
Persistent link: https://www.econbiz.de/10009448795
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Consumer attitudes towards genetically modified foods in Europe : structure and changeability
Scholderer, Joachim - 2004
fundamental have remained unresolved. Based on classical approaches in attitude research and modern theories of social cognition … the model are empirically tested based on an attitude survey (N = 2000) and two attitude change experiments (N = 1400 and … of alternative attitude structures. Therefore, the recommended market introduction strategy for genetically modified …
Persistent link: https://www.econbiz.de/10009449060
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E-shopping: An Extended Technology Innovation
L., Ganesh; Agarwal, Varsha - 2014
online shoppers in Bangalore regarding convenience, safety and price and their intention and attitude towards online shopping …’ originates user friendliness and ‘price’ provides economy, all three influenced directly the attitude towards purchase intentions … of consumers to shop online. This paper provides useful insight for the researchers to understand the consumer’s attitude …
Persistent link: https://www.econbiz.de/10011315501
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E-shopping: An Extended Technology Innovation
L., Ganesh; Agarwal, Varsha - 2014
online shoppers in Bangalore regarding convenience, safety and price and their intention and attitude towards online shopping …’ originates user friendliness and ‘price’ provides economy, all three influenced directly the attitude towards purchase intentions … of consumers to shop online. This paper provides useful insight for the researchers to understand the consumer’s attitude …
Persistent link: https://www.econbiz.de/10011531828
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Challenges in strengthening the Communication and Behavioral skills for greater employability of engineering students: A study of NCR Delhi (India)
Ghosh, Pallavi; Mittal, R. K. - 2017
Engineering education in the last few decades, has been growng incredibly in importance and reputation due to certain skills, technical knowledge and proficiencies that are imparted to the passed out graduates for their employability. It is an accepted fact that India has an immense potential to...
Persistent link: https://www.econbiz.de/10011658723