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Essays on Integrating Product Design and Marketing Research.

Feit, Eleanor Mc Donnell - 2009

in this dissertation develop quantitative marketing research methods that use choice experiments to provide designers …

Persistent link: https://www.econbiz.de/10009476585

Game theoretic derivations of competitive strategies in conjoint analysis

Choi, S. Chan; DeSarbo, Wayne S. - 1993

While conjoint analysis has been applied in a wide variety of different contexts in Marketing, most applications fail …

Persistent link: https://www.econbiz.de/10009476759

Building Collaborative Culture Between Design Research and Practice Through Graduate Education

Popovic, Vesna - 2005

The concept of this paper is based on the framework in which the research is situated within the social structure that constitutes people, activity, context and culture. It explores industrial(product) design’s and artifact’s contribution to knowledge generation and its utilisation by...

Persistent link: https://www.econbiz.de/10009437482

When Advance Purchase need to be Made for Future Consumption – An Empirical Investigation of Consumer Choice under Bucket Pricing

Sun, Bao-Hong; Sun, Yacheng; Li, Shibo - 2006

Bucket pricing entails a prepaid price and a maximum consumption limit, which requires consumers to make advance purchase decisions before their consumption needs are fully revealed. We propose a dynamic model that involves how consumers form expectations of future consumption needs, learn to...

Persistent link: https://www.econbiz.de/10009441184

Exploring design and innovation: further developments in the innovation curriculum

Tabor, Emma; Chappell, Alison - 2001

The Exploring Design and Innovation booklet was developed as a curriculum resource to disseminate information about Millennium Products and the Design Council's Sharing Innovation web site. The Sharing Innovation project examined over 80% of the 1000 plus Millennium Products, looking at their...

Persistent link: https://www.econbiz.de/10009461249

Brave new world - meeting the needs of society in the twenty first century, the role of design and design education

Bird, Edward - 1999

As we are about to enter both a new century and new millennium the human race appears to be engaging in universal stock taking. Auditing the past seems to be a means of coming to terms with the future.Design is not exempt from these phenomena. Both designers and design educationists are...

Persistent link: https://www.econbiz.de/10009461253

Casino customers in Asian versus Western gaming jurisdictions: Implications for Western casino operators

Kale, Sudhir H.; Spence, Mark T. - 2009

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

Persistent link: https://www.econbiz.de/10009441736

Spill-over effects in multi-sponsored events: Theoretical insights and empirical evidence

Pentecost, Robin D; Spence, Mark T - 2009

Schema congruency theory suggests that consumers’ judgments of a sponsoring firm’s brand, such as attitudes toward the brand, are influenced by the degree of similarity or fit between the event and the brand. In short, the better the perceived fit, the more likely that the positive...

Persistent link: https://www.econbiz.de/10009441744

Designing and delivering compelling experiences: Insights from the 2008 Democratic National Convention

Kale, Sudhir H.; Pentecost, Robin D.; Zlatevska, Natalina - 2010

Purpose – Joseph Pine and Jim Gilmore coined the term “experience economy” to describe a paradigm shift in consumption. To survive in this new economy, businesses must provide customers with memorable consumption experiences. The purpose of this paper is to suggest eight ingredients that...

Persistent link: https://www.econbiz.de/10009441802

EMERGING FORMS OF COMPETITIVE ADVANTAGE: IMPLICATIONS FOR AGRICULTURAL PRODUCERS

Barone, Michael J.; Decarlo, Thomas E. - 2003

Traditional recommendations for building sustainable competitive advantages revolve around differentiating a product from the competition along attributes that are important and relevant to customers. However, strategic approaches based on such notions do not represent viable options for...

Persistent link: https://www.econbiz.de/10009443041

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