Many travel-related products and services are hedonically driven consumption. However, the hedonic experience of travel-related consumption is not well understood. This study examines the hedonic experience of a travel-related consumption event at its pre-consumption, consumption and...

While many hotel companies have participated in various green initiatives and adopted green policy, when it came to the real purchasing decision, their willingness was not matched by action. There could be many reasons for such inconsistency. Lack of consumer demand, increasing environmental...

Using the data collected for a conversion study, this paper examined the effects of inquiring methods on the financial returns of an advertising program in a Southwest U.S. destination. Through the comparative analysis of conversion rates, efficiency, and economic ratios, the results indicate...

The hospitality industry in the United States is transforming. There is an emerging class of American consumers eager to express themselves in their use of lodging products and services. The new generation of American consumers desire renaissance of self expression when choosing a place to stay....

The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand knowledge is further defined by its constituents of brand...

Analysts of survey data are often interested in modelling the population process, or superpopulation, that gave rise to a `target' set of survey variables. An important tool for this is maximum likelihood estimation. A survey is said to provide limited information for such inference if data used...