The appearance of consumers groups increasingly concerned about the quality of food products, togetherwith an increasingly competitive environment and domestic saturated markets, has led companies to achievingdifferentiated quality. The wine sector is immersed in this situation. Valuation of...

This paper examines whether the perceived risk of online purchasing by consumers varies with the frequency of previous purchases, satisfaction with previous purchase experiences, the good/service orientation of an intended purchase and the level of purchase decision involvement required. No...

Risk Management is an important process to be carried out for any form of interaction before decision-making. This process will help the concerned user to take steps and actions accordingly in order to address risks and achieve the activity's desired goals. Various techniques and approaches for...

Despite increasingly sophisticated speed management strategies, speeding remains a significant contributing factor in 25% of Australia’s fatal crashes. Excessive speed is also a recognised contributor to road trauma in rapidly motorising countries such as China, where increases in vehicle...

Abstract This study examines the relationship between perceived brand fit, perceived risk, perceived value and intention to purchase in the context of co-branded hotels and restaurants. Today’s market contains many products and services that can look very similar, and companies use co-branding...

Professional services are seen to be intangible, inseparable, perishable and heterogenous. Their complexity makes them difficult to evaluate and they are recognised as high risk purchases. While divergent attitudes to risk have been examined in the managerial decision making literature, less is...

Professional services are seen to be intangible, inseparable, perishable and heterogenous. Their complexity makes them difficult to evaluate and they are recognised as high risk purchases. While divergent attitudes to risk have been examined in the managerial decision making literature, less is...

The study examines brand familiarity, extrinsic attributes, perceived quality and risk for their effects on purchase intentions between prototypical and me-too brands. Since the MP3 player was selected as the product category and the majority of users comprised young adults, a survey was...

This study offers an alternative to the traditional Transaction Cost Economics view of the treatment of information by viewing co-ordinated supply chains as a series of Principal-Agent relationships, and draws on Perceived Risk Theory to explain both consumer and organisational behaviour. Using...