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Personal networks on social network sites (SNS) - Context and personality influences
Schaefer, Cora - 2008
Persistent link: https://www.econbiz.de/10009434555
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Investigating consumer-brand relationships
Birk, Matthias Maximilian - 2010
Die vorliegende Dissertation behandelt in fünf wissenschaftlichen Artikeln Grundfragen aus dem Themenfeld der Konsumenten-Marken Beziehung. Artikel 1 befasst sich mit der Fragestellung, was Konsumenten dazu führt, eine Marke in Betracht zu ziehen. Artikel 2 untersucht den Zusammenhang von...
Persistent link: https://www.econbiz.de/10009467259
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Applicability of Intrinsic Value Models at the Segmented Chinese Stock Market
Gerdau, Ole - 2011
This thesis examines the application of intrinsic value models considering segmentation between foreign and domestic …
Persistent link: https://www.econbiz.de/10009433707
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New variational Bayesian approaches for statistical data mining : with applications to profiling and differentiating habitual consumption behaviour of customers in the wireless tel...
Wu, Burton - 2011
This thesis investigates profiling and differentiating customers through the use of statistical data mining techniques. The business application of our work centres on examining individuals’ seldomly studied yet critical consumption behaviour over an extensive time period within the context of...
Persistent link: https://www.econbiz.de/10009438102
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Generation Y female consumer decision-making styles
Bakewell, Cathy; Mitchell, Vincent-Wayne - 2003
Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in International Journal of Retail & Distribution Management, published by and copyright Emerald.
Persistent link: https://www.econbiz.de/10009455074
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Spirituality of Green Purchase Behavior : Does Religious Segmentation Matter?
Md Harizan, Siti Haslina; Abdul Rahman, Wan Afezah Wan - 2017
The current decade of the 21st century has witnessed the global warming phenomenon caused by massive greenhouse gas (GHG) emissions rooted mainly from unsustainable consumption behaviour. As part of environmentally significant behaviour, the act of acquiring green or environmentally-friendly...
Persistent link: https://www.econbiz.de/10011589567
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TRUFFLE CCONSUMER AND BUYNG BEHAVIOR CHARACTERISTICS AND SEGMENTATION
Lehota, Jozsef; Komaromi, Nandor - 2008
Some of the at home and outdoor meals in the luxury goods category can be grouped into the experience products like the meals with truffle. The truffle consuming behaviour is strongly related to the prestige (hedonist, snobbish, imitator and ostentatious) consuming motivations. We have analysed...
Persistent link: https://www.econbiz.de/10009445609
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Perceived Value, Personality and Behavioural Intention of Electronic Brand Customers In Nairobi County, Kenya
Kibos, Kiprop Eric - 2019
perception. The study examined the moderating effect of personality on the relationship between perceived value and behavioural …, logistic and relationship values on behavioral intention and the effect of customer personality on the relationship between … by: theory of reasoned action, personality theory and customer value models. The study adopted explanatory research …
Persistent link: https://www.econbiz.de/10012136663
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A brand for all seasons? A discussion of brand loyalty approaches and their applicability for different markets
Rundle-Thiele, Sharyn; Bennett, Rebekah - 2001
Seeks to enhance our understanding of the suitability of loyalty measurement techniques by proposing a classification of brand loyalty based on varying market types. Distinguishing between market types is important because the very nature of markets indicates that the measures used to capture...
Persistent link: https://www.econbiz.de/10009437698
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Who are 'innovators' and do they matter? A critical review of the evidence supporting the targeting of 'innovative' consumers
McDonald, H.; Alpert, F. - 2007
Purpose – This paper aims to bring together and evaluate the reasons that have historically been advanced to justify the heavy emphasis on innovative consumers within the general context of the adoption of products and services, and to assess the strategic benefits to be gained from targeting...
Persistent link: https://www.econbiz.de/10009448836