This study reports the results of an exploratory, theory-building study on the impact of creativity on business … business processes that can be described as highly dependent on creativity, interdependent, client-focused, complex, but also … order to manage these processes. The study suggests that creativity-intensive processes are characterized by high levels of …

This study investigates the influence of creativity on the modeling and documentation of business processes. Based on a … substantive theory a modeling method is developed that allows for the capturing of creativity-intensive processes. This method …

Creativity and entrepreneurship, like innovation, have been recognized as important contributors to a nation’s economic … growth. Creativity plays an important role in the fuzzy front end of a firm’s innovation process and also in corporate … venturing processes, but the relationship between creativity and entrepreneurship to a large extent has not explicitly been …

by the creativity model of Baille. Results are discussed which show significant innovation development when using TRIZ …

(2003) identifies innovation as different from creativity in that innovation aims to transform and implement rather than …

Advertising agencies trade on their creativity, which is supplied by teams of creative and account workers to create … styles). To study creativity and decision making, individuals involved in the creation of ads were tested for their innovator …