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The purpose of this paper is to review and synthesize the literature on discretionary narrative disclosures. We explore why, how, and whether preparers of corporate narrative reports use discretionary disclosures in corporate narrative documents and why, how, and whether users react thereto. To...
Persistent link: https://www.econbiz.de/10009475645
Post-purchase consumer behavior is an area of consumer research that is underdeveloped. One new phenomenon that can be used to study post-purchase consumer behavior is the individual behavior related to “socially-visible brands.” A socially-visible brand (SVB) is a brand located on or near a...
Persistent link: https://www.econbiz.de/10009429322
A growing number of major corporations and industry organizations now overtly advocate the general concept of corporate social and environmental responsibility, commonly emphasising the ‘business case’ for such behaviour on the basis that it is ‘good for business’. Many now report to...
Persistent link: https://www.econbiz.de/10009457404