Dolnicar, Sara; Grabler, Klaus; Grun, Bettina; Kulnig, Anna - 2011
This study investigates drivers of airline loyalty. It contributes to the body of knowledge in the area by … investigating loyalty for a number of a priori market segments identified by airline management and by using a method which accounts … for the multi-step nature of the airline choice process. The study is based on responses from 687 passengers. Results …