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Destination branding : analysing brand equity for Queensland's Coral Coast

Pike, Steven D. - 2008

Place branding has become a major focus of operations for destination marketing organisations (DMO) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

Persistent link: https://www.econbiz.de/10009437635

Destination branding : analysing brand equity for Queensland’s coral coast

Pike, Steven D. - 2009

Persistent link: https://www.econbiz.de/10009437738

An application of the CBBE model to assess brand loyalty for a long haul travel destination

Bianchi, Constanza; Pike, Steven D. - 2010

In the past two decades there has been increasing interest in branding tourism destinations in an effort to meaningfully differentiate against a myriad of competing places that offer similar attractions and facilities. The academic literature relating to destination branding commenced only as...

Persistent link: https://www.econbiz.de/10009438000

Destination branding – tracking brand equity for an emerging destination between 2003 and 2007

Pike, Steven D. - 2010

Persistent link: https://www.econbiz.de/10009438267

Antecedents of Destination Brand Loyalty for a Long-Haul Market: Australia's Destination Loyalty Among Chilean Travelers

Bianchi, Constanza; Pike, Steven D. - 2011

Limited extant research examines Latin American consumers' perceptions of holiday destinations. This article measures destination brand equity for Australia as a long-haul destination in the emerging Chilean market. Specifically, it develops a model of consumer-based brand equity (CBBE) to...

Persistent link: https://www.econbiz.de/10009438397

Destination branding case study : tracking brand equity for an emerging destination between 2003 and 2007

Pike, Steven D. - 2010

Place branding has become a major focus of operations for destination marketing organizations (DMOs) striving for differentiation in cluttered markets. The topic of destination branding has only received attention in the tourism literature since the late 1990s, and there has been relatively...

Persistent link: https://www.econbiz.de/10009483501

A theory of managing creativity-intensive processes

Seidel, Stefan - 2009

This study reports the results of an exploratory, theory-building study on the impact of creativity on business … business processes that can be described as highly dependent on creativity, interdependent, client-focused, complex, but also … order to manage these processes. The study suggests that creativity-intensive processes are characterized by high levels of …

Persistent link: https://www.econbiz.de/10009454716

E-Branding: Markenführung im Internet : Evaluation von Internet-Marken unter dem besonderen Aspekt der Emotionalisierung

Pohl, Roland - 2004

Diese Magisterarbeit befasst sich mit Marken, die ausschließlich im Internet auftreten (E-Brands) sowie der Markenführung im Internet (E-Branding). Innerhalb dieses Rahmens wird eine Online-Befragung der wichtigsten Internet-Marken in Deutschland sowie eine Datenerhebung unter Internet-Nutzern...

Persistent link: https://www.econbiz.de/10009433650

Identitätsbasiertes strategisches Markencontrolling

Staudacher, Jörg - 2008

Die vorliegende Arbeit ist aufgrund der Beobachtung von wiederkehrenden Phänomenen in der Markenführungspraxis entstanden. Es konnte beobachtet werden, dass trotz einer vorhandenen strategischen Markenführung, eines Markenperformance Measurement und weiteren Instrumenten umfassende...

Persistent link: https://www.econbiz.de/10009468262

Markenführung in der Ernährungswirtschaft ; Brand Management in the Food Sector

Staack, Torsten - 2013

Persistent link: https://www.econbiz.de/10010353216

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