To sustain long-term survival in today’s business environment, organisationsmust strive to break from the competitive clutter and become more visible bymaintaining a positive image and reputation. This requires a holisticunderstanding of the communication process from a corporate...

The U.S. Forest Service (USFS) has historically provided a useful model for understanding administrative behavior and organizational change. In 1990 and 1996, nationwide studies of USFS employees were conducted to evaluate the emergence of a new resource management paradigm and to examine the...

A Thesis Submitted In Partial Fulfillment of the Requirements For the Degree ofMaster of Science-PsychologyIndustrial/Organizational

Place branding scholars and practitioners increasingly highlight the influence that corporate image can exert on the image of the country of origin (COI). Yet, there is remarkably little theoretical and empirical research on this influence. In this qualitative and quantitative study the...

There is common theme within the literature that a store represents the tangible andintangible values of the company's commercial and retail organisational philosophy. Given this, it could be considered as a brand, with all the associated competitive advantages that correspond to this entity....

Despite the increasing interest in corporate social responsibility (CSR) marketing practices, the role of CSR has little been explored in the area of hospitality marketing. The main purpose of the study was to propose and assess a theoretical model on the effects of hotels’ CSR and corporate...

The purpose of this paper is to review and synthesize the literature on discretionary narrative disclosures. We explore why, how, and whether preparers of corporate narrative reports use discretionary disclosures in corporate narrative documents and why, how, and whether users react thereto. To...

The continued advances in service-oriented computing and global communications have created a strong technology push for online information sharing and business transactions among enterprises, organizations and individuals. While these communities offer enormous opportunities, they also present...

Šiandien vis garsiau kalbama apie augantį poreikį kryptingai, sistemiškai ir apgalvotai valdyti organizacijos reputaciją. Tad šio darbo siekiamas tikslas: ištyrus UAB „Sabelijos prekyba“ darbuotojų požiūrį į reputacijos valdymo svarbą ir aktualumą, pasiūlyti įmonei...

Šio baigiamojo bakalaurinio darbo tikslas – parengti vadybinius sprendimus, kurių pagalba įmonė galėtų suformuoti restorano „Gangster‘s“ įvaizdį. Tai jauna įmonė, turinti didelį potencialą, bet nėra suformuotos kryptingos įvaizdžio formavimo strategijos. Dėl šios...