France has always thrived in the fashion forefront. Known for its couture and prêt-a-porter industries, it has … create a business and marketing plan completely in French. I have researched the French market, demographics, psychographics … and trade policies. My marketing plan is also based on this research and the specific French target market to which my …

Despite the increasing recognition of the importance of word of mouth as an integral component of a firms’ marketing … resources by pursuing more innovative marketing techniques. In addition, although there has been a great deal of research into … research with the firms marketing strategy. In this paper, we consider the diffusion of innovation literature and recent …

profit organisation in marketing itself and proactively working with business. This collaborative approach is likely to …

follow an ethnocentric approach when planning marketing activities and customer service initiatives for Asian customers. To … Asian markets, there is an urgent need to empirically assess patron behavior and the attendant casino marketing adaptations … marketing strategies adapted to each casino's market structure and macro-environment. Regardless of context, this systematic …

primarily this is due to inefficient structures in processing and marketing. Furthermore, the pressures of competition in the …