This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business...

Descriptive statistics and time-series econometric models are used to characterize the behavior of monthly fluid milk prices. Prices in April, May and June appear to be more variable than those in subsequent months, and the spring-time prices are perhaps skewed. Econometric models can capture...

A personal interview survey of 87 grain marketing cooperatives regarding the impact of changes in government programs and planned responses to the dilemma of excess capacity and loss of government storage income and related factors is reported. Government storage payment's impact on financial...

The performance of the grain transportation industry, historically low real grain prices, and decreasing government support for grain prices have renewed interest in local grain prices and shipping costs. An understanding of the relationship between local cash prices and futures prices is an...

With coffee prices at their lowest in a century, producing countries, which are mostly developing countries, are facing the worst crisis in history. The International Coffee Organization (ICO) acknowledges that poverty and unemployment are growing so rapidly that the consequences would be dire...

Research on consumer behaviour has revealed that the prospect of reachinga personal value is the virtual buying motive. Bearing this in mind, the researcher, aswell as the marketer, is not only able to observe whether one product is preferred toanother, but also to understand why this product is...

The European and Italian food system is experiencing a change in the relationship with the consumer andwith the distribution. In fact, customers are increasingly demanding, and are attracted, by products that have highquality content and a strong link with the territory.The brands with the price...

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In Field Wong Solo Restaurant". Restaurant Wong Solo, Medan is a fast-food restaurant business is located on Jl. Gajah Mada No.. 22 Medan. The purpose of this study was to determine...

Modern society is structured around consumption. The climate of the current consumer culture is one of intense competition. In order to differentiate their brands and products, companies are beginning to focus on differentiating their brands on the basis of distinctive emotional, rather than...

This study investigates the differences in customer preferences across the US, Germany and Russia within the financial services industry. Its purpose is to help financial services firms functioning in the international economy to design marketingstrategies and day-to-day operations based on...