This study identifies the determinants of coupon values at the brand level within the context of a complex marketing program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and discount levels. The empirical model is fitted with data...

A stochastic optimization model was developed to determine optimal testing strategies, costs, and risks for dual marketing of genetically modified (GM) and non-GM wheat in an export supply chain. The optimal testing strategy is derived that minimizes disutility of additional system costs due to...

This paper draws on the theory of product differentiation in a trade context and uses three case studies to highlight the conditions necessary for a successful geographical-origin branding strategy for farm produce in the United States. In so doing, the U.S. country-of-origin labeling (COOL)...

Agricultural production responds to social, political, economic, environmental, and technological drivers that influence producers' decisions and shape the individual systems through modification of management practices, crop and livestock mix, and marketing strategy. We use an interview and...

This research provides empirical evidence on the implementation of the strategic marketing planning in the context of Indonesia, a newly industrialized country. Drawing from a contingency theory, the research posits that the credibility of marketing strategy depends on the external business...

Full-text of this article is not available in this e-prints service. This article was originally published following peer-review in the International Journal of Information Technology Management, published by and copyright Inderscience.

Even a well planned marketing strategy may fail if a country or region goes through a rapidbusiness decline. As consumers' income drops, they must shift their spending patterns.They may have to simply do without some products. By carefully studying the environment,marketers can adapt their...

A Research Monograph of the Printing Industry Center at RIT

University of Minnesota M.A. thesis. December 2010. Major: Design, Housing, and Apparel. Advisor:Dr. Gloria Williams. 1 computer file (PDF); iv, 62 pages, appendices A-C.

The title of this study is "The Effect of Competitive Advantage In Marketing Strategy Formulation Of Brand Image In Field Wong Solo Restaurant". Restaurant Wong Solo, Medan is a fast-food restaurant business is located on Jl. Gajah Mada No.. 22 Medan. The purpose of this study was to determine...