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Disloyalty: a closer look at non-loyals
Rowley, Jennifer - 2000
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455178
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Brands, costs and registration status of antimalarial drugs in the Kenyan retail sector
Amin, Abdinasir A.; Snow, Robert W. - 2005
were registered with the Pharmacy and Poisons Board. Of SP and AQ brands at district level, 40% and 44% were officially …Citation: Amin, A. A. & Snow, R. W. (2005). 'Brands, costs and registration status of antimalarial drugs in the Kenyan …
Persistent link: https://www.econbiz.de/10009441398
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Consumers' Decision between Private Labels and National Brands in a Retailer's Store: A Mixed Multinomial Logit Application
Berges-Sennou, Fabian; Hassan, Daniel; Monier-Dilhan, … - 2007
all national brands in terms of consumers’ utility. Second, the high-quality private labeldoes not reach its target yet in …
Persistent link: https://www.econbiz.de/10009445020
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Brand loyalties: rethinking content within global corporate media
Murray, Simone - 2005
Translating content from one media platform to another, a process here dubbed content streaming, is the leitmotif of contemporary globalized media. Yet widely divergent interpretations of the phenomenon have emerged. Academic political economy interprets content streaming as powerfully inimical...
Persistent link: https://www.econbiz.de/10009448248
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Marketing stakeholder analysis: Branding the Brisbane Goodwill Games
Merrilees, Bill; Getz, Don; O'Brien, Danny - 2005
stakeholder analysis and management can be used to build more effective event brands. Stakeholder theory is also proposed as an …
Persistent link: https://www.econbiz.de/10009448277
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How (and where) the mighty have fallen: branded litter
Roper, Stuart; Parker, Cathy - 2006
with post-consumption activity. From this study, the brands most likely to be found as litter in a number of categories … good or bad for Walker's? This paper discusses the wider social impacts of 'brands as litter' and identifies some …
Persistent link: https://www.econbiz.de/10009455026
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Online branding strategies of UK fashion retailers
Rowley, Jennifer - 2009
branding, and the way in which the online channel is being used to support brands. The focus of this research is the top multi … fashion and clothing retailers, plus three supermarket chains with a strong presence in clothes retailing. An analysis of the …
Persistent link: https://www.econbiz.de/10009455102
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Reconceptualising the strategic role of loyalty schemes
Rowley, Jennifer - 2007
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in Journal of Consumer Marketing, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455105
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Building brand webs: customer relationship management through the Tesco clubcard loyalty scheme
Rowley, Jennifer - 2005
Full-text of this article is not available in this e-prints service. This article was originally published [following peer-review] in International Journal of Retail & Distribution Management, published by and copyright Emerald Group Publishing Ltd.
Persistent link: https://www.econbiz.de/10009455161
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Online branding
Rowley, Jennifer - 2004
The role of brands and branding in the new economy that is characterised by digitisation and globalisation are … channels, the trend towards organisational value propositions, brands as search keys, the opportunity to link and develop brand …
Persistent link: https://www.econbiz.de/10009455162