Purpose: This paper is based on the proposition that the choice of marketing tactics is determined, or at leastsignificantly influenced, by the nature of the company’s external environment. It aims to illustrate the type of marketingmix tactics that are suggested for a complex and turbulent...

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Research paper

Since the Internet's introduction into the business world, research on its role in corporate communication strategy has been limited - the focus has been on its role in marketing and electronic commerce. This study aims to provide a theoretical and empirical description of the role of the...

Exploring the Complexity of Projects: Implications of Complexity Theory for Project Management Practice explores the process and findings of the implications of the complexity theory for project management theory and practice. The golden triangle (project deadline, budget and output) makes the...

Most considerations of knowledge management focus on corporations and, until recently, considered knowledge to be objective, stable, and asocial. In this paper we wish to move the focus away from corporations, and examine knowledge and national innovation systems. We argue that the knowledge...

Through the critical analysis of the extant literature, it is observed that Simulation is widely used as a research method in Natural Sciences, Engineering and Social Sciences, in addition to argumentation and formalisation as the third way of carrying out research. Simulation is not so widely...

Verteilte hypermediale Lernanwendungen sind Echtzeitanwendungen. Im Anwendungsablauf, insbesondere während der Navigation, sind nachladebedingte zeitliche Verzögerungen zu vermeiden. Prefetching stellt eine Möglichkeit der Reduktion zeitlicher Verzögerungen dar. Die vorgelegte Arbeit...

This research project began with the objective of obtaining a deeper understanding of the conduct of business on the Internet. Research regarding the overall performance of business on the Web has been limited due to several constraining factors. Firstly, the shear size, volume, and perceived...

While many progressive enterprises are becoming more network-centric, many research-oriented organisations retain a traditional hierarchy with an ego-centric culture. Paradoxically, network-centrism is associated with technology, innovation and creativity, the hallmarks of cutting-edge research....