In the last two decades, emotion has emerged as an important theme in discussions of design. However, there is no framework to date that encompasses both emotion and information design in a single theory. This dissertation was motivated by a lack of substantive theory that would allow design...

This project extends work toward building strategies to improve the status of technical communication by arguing that shifts in product development processes, such as the current shift in software development from waterfall to iterative methods, open gaps for technical communicators to take...

This paper extends two related studies in counterfeiting by Tom et al. (1998) on consumer attitudes toward, and purchase history of counterfeit goods and Cordell et al. (1996) on investigating the extrinsic cues brand, price and retailer influencing consumption of counterfeits. The three main...

Copying, imitation, counterfeiting and knock-offs have been considered to be detrimental to the global economy and to innovation. While Mimicry has been applied to various areas of sciences such as engineering, biomimetics and behavioural sciences or even in areas of Management, it is however...

This paper proposes a research framework on the antecedents of consumers' skepticism toward advertising and its related outcome variables; including inferences of manipulative intent, attitudes toward the advertisement and product judgment. The scope of the study will be limited to the industry...

This research provides some empirical findings of the relationships between the antecedents as well as the outcomes variables of consumers’ skepticism toward advertising. Consumer skepticism toward advertising is defined as the tendency toward disbelief of advertising claims (Obermiller and...

Abstract: While corporate social responsibility has gained considerable academic, corporate and media attention, is it actually becoming institutionalised as a legitimate part of business? This paper investigates the relationship between corporate social performance, reputation and conformity...

This paper investigates the relationship between social responsibility reporting and reputation at an industry rather than organisational level through a case study of the Australian banking industry. Since deregulation, the legitimacy of the social impact of the Australian banking industry has...

The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and...

The Thesis deals with the question of competitive advantage of the public relations agencies in Lithuania. The aim of the study is to find the factors that influence competitive advantage of the PR agencies in Lithuania. The other major objective of the work is try to identify the reasons of...