The primary purpose of the research was to ascertain the generalisability of the 1974 Bem Sex Role Inventory (BSRI) to South African audit employees, regarding perceptions of socially desirable characteristics for males and females.The secondary purpose of this research was to demonstrate the...

Online customer behaviors include a wide range of processes and activities related to sensory reactions, perceptions, attitude formation, preferences, decisions, satisfaction evaluation, and loyalty formation. Online customer behaviors are influenced by exogenous and endogenous factors....

Entrepreneurship is a powerful driver of economic growth. It creates new companies and jobs, nurtures new skills and creates opportunities. The term "entrepreneurship" became increasingly used because it is associated with economic development in a country or a region. Currently, entrepreneurs...

Incluye bibliografía ; Este trabajo utiliza datos de panel de olas 2002-2010 del Panel Socioeconómico Alemán, a fin de evaluar el impacto que la privación en términos de renta familiar tiene sobre el bienestar mental. La heterogeneidad no observable está controlada a través de un modelo...

The scope of my dissertation is to understand how consumers’ online communication affects consumers’ behavior and market outcomes. The recent growth of consumer generated media (CGM), also known as “new” media, has provided consumers easier interaction, both to search for product...

This paper aims to provide, on the one hand, a conceptual framework of the importance that integrated marketing communication has acquired today and, on the other hand to outline an overview of the main communication tools used in Social Media. The methodology used was the literrature review....

The villages of Bucovina possess a particular charm, mainly through the orthodox churches with heritage value, the deep spiritual character sent both to local communities and tourists, the architecture based on wood handicraft, the manner in which traditions, local customs and crafts are still...

Content marketing is today’s one of the most remarkable approaches in the context of marketing processes of companies. Value of this kind of marketing has improved in time, thanks to the latest developments regarding to computer and communication technologies. Nowadays, especially social media...