, the corporate marketing function must respond. A new paradigm is required if the communities that comprise future markets …

personality, brandpositioning, stakeholder consultation process and tourism marketing research. …ENGLISH ABSTRACT:Marketing practitioners and academics are increasingly applying the concepts and techniquesof products … for the tourism industry of the SouthernAfrican Development Community (SADC).First the state of tourism within the SADC …

Companies operating in the service industry must take note of three important marketing tasks. The first of these tasks … Committee Consumer Code For Travel Agencies, 1994: 5).This thesis is an analysis of the "marketing concept", with specific … degree to which top management is marketing orientated and the influence their marketing-orientated outlook will have on the …

’s own markets. Exploring new markets is crucialespecially for tourism businesses, as one of the basic motives for leisure … tourism.Using the cruise industry as a case, the first purpose of this study was to enhancethe understanding of current non … cruise vacations over other leisure vacation types. Practicalrecommendations for innovative marketing strategies are …

Global Sustainable Tourism Criteria. Findings reveal that while hotel green efforts impact key marketing outcomes such as … community are suggested to mediate the relationship between these green efforts and the marketing outcomes, implying a hierarchy …

general branding and marketing, psychology, sociology, and consmer behavior, as well as tourism. Both theorectical and …

marketing opportunities for timeshare companies targeting China. This exploratory study is the first of its kind and it intends …. Managerial recommendations for timeshare marketing tactics are discussed. …