Narrow search
Showing 1 - 10 of 1,861
Cover Image
Consumer perceptions of mobile phone marketing: A direct marketing innovation
Roach, GK - 2009
mobile phone marketing. Through the application of constructs adapted from traditional innovation and product involvement … with mobile phone marketing, and their involvement with their mobile phone, influenced their intention to accept marketing … and compatibility) were significantly associated with their acceptance (or adoption) of marketing messages sent via their …
Persistent link: https://www.econbiz.de/10009484355
Cover Image
Geographical Information Systems: Thoughts regarding implementation and transitions between steps
Norton, F.J. - 2009
Approximately 539 organizations from around the world offer products and services that are related to Geographical Information Systems (GIS). The evolution of the annual GIS industry runs parallel to the development of the GIS in many organizations throughout the world. The GIS field experienced...
Persistent link: https://www.econbiz.de/10009435523
Cover Image
Natural gas annual 1993 supplement: Company profiles
2009
account of others. Pipeline systems, service area maps, company supply and disposition data are presented. …
Persistent link: https://www.econbiz.de/10009435978
Cover Image
Technical and policy issues related to semantically and spatially incompatible geodata
Bespalko, S.J.; Ganter, J.H.; Meter, M.D. Van - 2009
Both the Intelligent Transportation Systems (ITS) and National Information Infrastructure (NU) efforts have ambitious goals that are expected to improve the fundamental infrastructure, commerce, and society of the United States. Achieving these goals will require rapid development and deployment...
Persistent link: https://www.econbiz.de/10009437317
Cover Image
Poster Paper: Three-Dimensional Modelling ANZAC Park- Toowong
Webb, Robert M. - 2002
3-D MODELLING at ANZAC PARK, Toowong has progressively developed from undertaking extensive and highly accurate field surveys using electronic total stations, GPS ground control and field data recorders. The spatial data collected in the last few years for mapping purposes and student learning...
Persistent link: https://www.econbiz.de/10009437524
Cover Image
Implementation of a prototype toolbox for communicating spatial data quality and uncertainty using a wildfire risk example
Reinke, K; Jones, S; Hunter, G - 2006
Current GIS are often described as rich in functionality but poor in knowledge content and transfer. This paper presents a prototype for communicating data quality in spatial databases using a hybrid design between data-driven and user-driven factors based upon traditional communication and...
Persistent link: https://www.econbiz.de/10009481653
Cover Image
Email advertising : exploratory insights from Finland
Martin, Brett; Van Durme, Joel; Raulas, Mika; Merisavo, … - 2003
Since the advent of the internet, much speculation has ensued regarding its tangible benefits to business. This article looks at the effectiveness of email advertising to promote information to consumers. Within this email promotion context, and using data from a survey of 838 female Finnish...
Persistent link: https://www.econbiz.de/10009438030
Cover Image
Purchaser-Provider Partnerships In The Public Service: Oh No, Not a New 4Ps for Business Networks!
Steffens, Paul R.; Matthews, Judy H.; Wollin, Drew; … - 1998
"Purchaser-Provider" model. We applied the International and Industrial Marketing Purchasing (IMP) framework to capture some of …
Persistent link: https://www.econbiz.de/10009438112
Cover Image
Interaction between the Young Fashion Buyers and the Brand-ambassadors
Bičiūnaitė, Vilija - 2011
-ambassador-brand-user interconnectedness. The context of the non-traditional marketing communications is analyzed, the definitions of the two basic notions of …
Persistent link: https://www.econbiz.de/10009478397
Cover Image
Marketing communications in planned shopping centres: evidence from the UK
Warnaby, Gary; Bennison, David J.; Davies, Barry J. - 2005
Purpose – This paper investigates brand-level marketing communications decisions of town centre-based planned shopping …: the nature of the process by which marketing/promotional activities were planned; and the actual “marketing” activities … used by respondents (and their perceived importance), with particular reference to marketing communications activities. The …
Persistent link: https://www.econbiz.de/10009455078