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focusing device, one which allows them to besimultaneously 'lean' and 'green'. …Introduction:In the past, efforts to improve the environment almost always led to increasedproduction costs. In fact … Porter and van der Linde, 1995.)Concomitantly, a central tenet of strategic management theory is that firms need tofocus on …
Persistent link: https://www.econbiz.de/10009432823
Societal marketing - marketing based on socially or environmentally conscious attributes, has for many years been considered an accepted chapter of marketing theory. However, consumer response to many socially-conscious products never met expectations - prompting marketing researchers to...
Persistent link: https://www.econbiz.de/10009438165
’ reactions towards a similar true green ad. The deceptive ad used inthis study violates all FTC regulations for acceptable … environmental claims. The practice ofdeceptive environmental advertising, known as green washing, is an increasing problem … identify a green washed ad asdeceptive. Similarly, a measurement of consumers’ perceived overall ethics associated with thead …
Persistent link: https://www.econbiz.de/10009464080
, the act of acquiring green or environmentally-friendly products was deemed important. Since consumers in the 21st century … an attempt of this paper to investigate the influences of spirituality on willingness to purchase green products. The … and willingness to purchase green products. Data was collected via survey using self-reported questionnaires among …
Persistent link: https://www.econbiz.de/10011589567
In today's manufacturing environment, plants, systems, and equipment are being asked to perform at levels not thought … without costly upgrades. Of course these gains must be achieved without impacting operational performance. Downsizing is also … a context-dependent model that provides a capability to anticipate impending failures and determine machine performance …
Persistent link: https://www.econbiz.de/10009435565
covers an array of wind industry trends, including developments in turbine manufacturer market share, manufacturing and … performance trends. In so doing, it reviews the price of wind power in the United States, and how those prices compare to the cost … costs, wind turbine transaction prices, project performance, and operations and maintenance expenses. Next, the report …
Persistent link: https://www.econbiz.de/10009436529
plant it is important to reduce heliostat cost as much as possible to improve the economic performance of power towers. In …}, which equates to $0.056/kWh and $2.75/kg H{sup 2}. Approximately 30 heliostat and manufacturing experts from the United …
Persistent link: https://www.econbiz.de/10009437129
of employees) on export performance in manufacturing sector in Bosnia and Herzegovina. These are performed to test … the export performance in manufacturing companies in Bosnia and Herzegovina. Those results are expected to help and guide … whether the firm size has a positive effect on the export performance. Secondary, audited financial performance data of 4077 …
Persistent link: https://www.econbiz.de/10012244702
the systematic relationship between company performance and turnover in the management boards of the DAX100 companies over … Vorständen der DAX100-Gesellschaften über den Zeitraum von 1994 bis 2001. Neben den Turnover-Performance-Beziehungen wird die … management and control. In Germany, most of the discussions focus on the quality of management control by the supervisory board …
Persistent link: https://www.econbiz.de/10009433689
orientation and profit.A sampling frame was selected to control for both the macro-environment, and different performance levels … performance is not conclusively supported. Recent research suggests that the relationship between marketing investments and profit … types of performance. Using a performance categorisation suggested by Kirca et al (2005), it is theorised that market …
Persistent link: https://www.econbiz.de/10009484558