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To buy or not to buy a "counterfeit" Ralph Lauren polo shirt: the role of lawfulness and legality toward purchasing counterfeits
School of Marketing
This study examines the influence of personality factors and attitudes toward consumers' willingness to knowingly … of the study. 202 useable responses were retained for analysis. The findings found that attitudes do not influence … attitudes and consumer willingness to purchase consistently. Both buyers and non- buyers were tested for their attitudinal …
Persistent link: https://www.econbiz.de/10009434812
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Advertising and competition in theory practice and public policy
Fulop, C - 1980
their operation in the market-place, and with the attitudes and pronouncements of public policy towards advertising and …
Persistent link: https://www.econbiz.de/10009465413
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A novel romance : the technology acceptance model with emotional attachment
Read, Wayne; Robertson, Nichola; McQuilken, Lisa - 2011
E-readers, or devices designed primarily for reading e-books, are taking the world by storm. Several papers in library studies and education have examined e-book consumption for academic reading. However, no previous marketing study has investigated consumers’ adoption of e-readers for...
Persistent link: https://www.econbiz.de/10009484007
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Exploring Lifestyle Orientation, Attitudes Toward Lifestyle Merchandising, and Attitudes Toward Lifestyle Advertising as Predictors of Behavioral Intention to Purchase Lifestyle Ho...
Wilbanks, Jennifer Kay - 2005
consumers' attitudes toward the lifestyle concept. Analyses of several consumer behavior variables and descriptors offered …
Persistent link: https://www.econbiz.de/10009475094
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Towards a model of dynamic capabilities in innovation-based competitive strategy : insights from project-oriented service firms
Salunke, Sandeep; Weerawardena, Jay; McColl-Kennedy, … - 2011
With the growing significance of services in most developed economies, there is an increased interest in the role of service innovation in service firm competitive strategy. Despite growing literature on service innovation, it remains fragmented reflecting the need for a model that captures key...
Persistent link: https://www.econbiz.de/10009438076
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Key Drivers of Product and Service Innovation in
Coetzee, Charl Dominic - 2011
Innovation is internationally recognized as an important source of competitiveadvantage. It was the aim of this research to isolate which factors play a keyrole within South African firms in unlocking their product and serviceinnovation ability, and in so doing potentially promote prosperity for...
Persistent link: https://www.econbiz.de/10009447777
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DYNAMIC CAPABILITY DEVELOPMENT, INNOVATION AND COMPETITIVE STRATEGY IN PROJECT-ORIENTED SERVICE FIRMS
Sandeep Salunke - 2010
Innovation has long been considered the cornerstone of firm competitive strategy. The view that firms use innovation to create value and outperform competitors not only applies to manufacturing firms, but also to service firms. Despite the recent shift in marketing literature from goods-centered...
Persistent link: https://www.econbiz.de/10009448088
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Essays on Service Innovation
Shankar, Venkatesh (contributor);  … - 2009
As economies are increasingly driven by services, the introduction of newservices to satisfy customers and improve firm value is becoming a critical issue formanagers. In my dissertation, I take a step in improving the understanding of serviceinnovations.In the first essay, I look at the...
Persistent link: https://www.econbiz.de/10009464858
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Innovative Catering – Ecological and Visionary Service Innovation
Heikkinen, Vesa (V.A.) Antero; Ahonen, Jouni; Karmavuo, … - 2010
Innovative Catering is a research, development and innovation project that involves HAAGA-HELIA University of Applied Sciences, Finnish hospitality industry and the industry‟s technology and appliance manufactures. The objective is to build an experiential restaurant concept. The aim of this...
Persistent link: https://www.econbiz.de/10009467977
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Warehouse financing risk analysis for SMEs in China
Luo, Z; Wong, E; Tong, F; Tan, CJ; Ying, Y - 2010
Warehouse financing has emerged as one of the most promising financing approaches for small and medium-sized enterprises (SME). Its basic working mechanism is to transfer the company's assets to collaterals which are more acceptable by the banks. In this paper, we take the position of...
Persistent link: https://www.econbiz.de/10009471445