//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~source:"econis"
~source:"econstor"
~subject:"Theorie"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Werbung
Konsumentenverhalten
80,249
Consumer behaviour
79,718
Theory
9,709
Markenführung
9,541
Brand management
9,539
Beziehungsmarketing
9,137
Relationship marketing
9,126
Markenartikel
8,969
Jugendliche
8,909
Youth
8,772
Brand
7,999
Markenimage
7,400
Brand image
7,359
USA
5,985
United States
5,799
Online-Handel
5,625
Online retailing
5,614
Kundenzufriedenheit
5,554
Customer satisfaction
5,549
Deutschland
5,188
Social Web
5,040
Social web
5,037
Online-Marketing
4,679
Internet marketing
4,653
Germany
4,566
Einzelhandel
4,405
Dienstleistungsqualität
4,381
Service quality
4,378
Retail trade
4,331
Werbewirkung
3,817
Advertising effects
3,784
Electronic Commerce
3,635
Experiment
3,566
E-commerce
3,550
Emotion
3,259
Advertising
3,131
Preismanagement
2,975
Pricing strategy
2,968
more ...
less ...
Online availability
All
Free
3,424
Undetermined
3,334
Type of publication
All
Article
6,791
Book / Working Paper
6,049
Journal
23
Type of publication (narrower categories)
All
Article in journal
6,032
Aufsatz in Zeitschrift
6,032
Graue Literatur
2,111
Non-commercial literature
2,111
Working Paper
1,932
Arbeitspapier
1,773
Hochschulschrift
983
Thesis
825
Aufsatz im Buch
691
Book section
691
Bibliografie enthalten
284
Bibliography included
284
Collection of articles of several authors
179
Sammelwerk
179
Aufsatzsammlung
120
Collection of articles written by one author
117
Sammlung
117
Lehrbuch
104
Textbook
95
Konferenzschrift
69
Conference paper
44
Konferenzbeitrag
44
Systematic review
37
Übersichtsarbeit
37
Conference proceedings
36
Case study
31
Fallstudie
31
Handbook
20
Handbuch
20
Amtsdruckschrift
17
Government document
17
Glossar enthalten
15
Glossary included
15
Reprint
15
Festschrift
13
Mehrbändiges Werk
13
Multi-volume publication
13
Forschungsbericht
12
Mikroform
11
Rezension
9
more ...
less ...
Language
All
English
11,155
German
1,535
French
94
Undetermined
25
Spanish
22
Polish
19
Italian
14
Norwegian
6
Portuguese
6
Swedish
6
Dutch
4
Russian
4
Danish
3
Hungarian
3
Arabic
1
Bulgarian
1
Finnish
1
Romanian
1
more ...
less ...
Author
All
Anderson, Simon P.
29
Gierl, Heribert
29
Huber, Frank
28
Hruschka, Harald
27
Mullainathan, Sendhil
25
Janssen, Maarten C. W.
24
Kerschbamer, Rudolf
23
Peitz, Martin
23
Inderst, Roman
22
Sattler, Henrik
22
Bauer, Hans H.
21
Septianto, Felix
21
Sheth, Jagdish N.
20
Sutter, Matthias
20
Fishman, Arthur
19
Postlewaite, Andrew
19
Blundell, Richard W.
18
Hildebrandt, Lutz
18
Moraga-González, José Luis
18
Diehl, Sandra
17
Eisend, Martin
17
Franses, Philip Hans
17
Herweg, Fabian
17
Matsushima, Noriaki
17
Vermeulen, Frederic
17
Chen, Yongmin
16
Dellaert, Benedict G. C.
16
Greenwood, Jeremy
16
Armstrong, Mark
15
Gröppel-Klein, Andrea
15
Herrmann, Andreas
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Shy, Oz
15
Belk, Russell W.
14
Boztuğ, Yasemin
14
Dahlén, Micael
14
Grunert, Klaus G.
14
Helm, Roland
14
Ikeda, Shinsuke
14
more ...
less ...
Institution
All
National Bureau of Economic Research
111
Springer Fachmedien Wiesbaden
17
American Marketing Association
10
European University Institute / Department of Economics
9
INSEAD
9
Axel-Springer-Verlag
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
4
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
4
Center for Economic Research <Tilburg>
3
Erasmus Research Institute of Management
3
Nordic Council of Ministers
3
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
3
Umeå universitet
3
University of Waterloo / Department of Economics
3
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Campus Verlag
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Edward Elgar Publishing
2
European Marketing Academy
2
Friedrich-Schiller-Universität Jena
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
Instituto Valenciano de Investigaciones Económicas
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Maastricht Research School of Economics of Technology and Organizations
2
Macquarie University / Department of Business
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Staats- und Universitätsbibliothek Hamburg Carl von Ossietzky / Hamburg University Press
2
Technische Universität Braunschweig
2
Umeå Universitet / Institutionen för Nationalekonomi
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
more ...
less ...
Published in...
All
Journal of business research : JBR
160
International journal of advertising : the review of marketing communications
125
NBER working paper series
110
Working paper / National Bureau of Economic Research, Inc.
107
Journal of marketing communications
98
NBER Working Paper
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
88
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
73
International journal of industrial organization
67
European journal of operational research : EJOR
66
Europäische Hochschulschriften / 5
66
SpringerLink / Bücher
65
Economics letters
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
59
Journal of economic behavior & organization : JEBO
55
Journal of advertising
54
CESifo working papers
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of promotion management : innovations in planning and applied research
50
Psychology & marketing
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of promotion management : JPM
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
International journal of internet marketing and advertising : IJIMA
41
Discussion paper / Tinbergen Institute
40
Discussion papers / CEPR
40
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
Marketing : ZFP ; journal of research and management
39
European journal of marketing : EJM
37
International journal of production economics
37
Working paper
37
more ...
less ...
Source
All
ECONIS (ZBW)
EconStor
USB Cologne (EcoSocSci)
96
OLC EcoSci
1
Showing
1
-
10
of
12,863
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
4
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
5
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
6
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Innovations et changements institutionnels dans le grand commerce : une interprétation en termes d'usage du temps des ménages
Gallouj, Camal
- In:
Innovations et services
,
(pp. 385-411)
.
2007
Persistent link: https://www.econbiz.de/10003488913
Saved in:
9
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
10
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->