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Over the last twenty years, academics and economic organizations have demonstrated a growing interest in women entrepreneurs. Female entrepreneurship is now considered to be one of the most important sources of growth, employment and innovation. In the United States, women owned businesses are...
Persistent link: https://www.econbiz.de/10014203681
Developing new innovative products in the automotive industry means investing huge sums in advance, as one does not know if the product will be successful on the market after launch. Hence, companies are interested in knowing and measuring the critical success drivers within the development...
Persistent link: https://www.econbiz.de/10012751150
Preliminary -- Introduction -- From Innovation to Entrepreneurship - A Processoriented Framework -- Pull vs. Push - Strategic Technology And Innovation Management For A Successful Integration Of Market Pull And Technology Push Activities -- Innovation Management in Emerging Technology Ventures -...
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This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of...
Persistent link: https://www.econbiz.de/10012396459
This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have...
Persistent link: https://www.econbiz.de/10012396615
Interfaces Between Digital Technologies and Entrepreneurship -- Digital Entrepreneurship and Value Beyond - Why to Not Purely Play Online -- The Role of Innovation and IP in AI-based Business Models -- Digital Absorptive Capacity in Blockchain Start-ups -- Entrepreneurship in a New Digital...
Persistent link: https://www.econbiz.de/10012398790
This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies,...
Persistent link: https://www.econbiz.de/10012402077
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